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7 Questions to Ask Before Connecting With Your Audience on Social Media

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Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship.

6 Tips for Managing Negative Chatter on Social Media

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Negative chatter in social media leads to severe impact or damage on a brand or a person. It is crucial to understand how to manage one’s social media account and not get affected by it. We live in a world where people post their reckless opinions without giving it a thought.

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10 Content Ideas for Musicians to Get More Fans on Social Media

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Social media has proven the greatest asset to increase followers. It’s challenging to connect with more followers, due to the confusion of what type of content to post or upload.

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The Ultimate Guide to Social Media Listening

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Your consumers’ understanding of the growth, situation, and promotion have a real impact on customer service. Social listening is an excellent means of understanding. Social media is a breathing body.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Twitter Best Practices for Business

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Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. It allowed digital contact genuinely in real-time, empowering users to monitor updates and to track events jointly.

How to Use Facebook Messenger for Business

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Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S.

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Why Every Brand Should Have a YouTube Channel

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YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. It helps you to build playlists on certain subjects important to your intended audience.

Social Media Tips for Real Estate You Can’t Afford to Overlook

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Social media is a boon to people who want to expand, promote and market their business. But how is social media helpful for a real estate agent? Well, it can help the agents in finding a wider audience at the right time and in the right place! According to the National Association of REALTORS social media is used by 77% of real estate agents. The array of social media platforms and the real estate marketing schemes might seem overwhelming.

Hello world!

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Welcome to WordPress. This is your first post. Edit or delete it, then start writing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Ways to Take Better Social Media Campaign Photos

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Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Why Photos Play an Important Role when Posted over Social Media?

Affiliate Marketing Tips and Tricks for Beginners

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Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. It gives bloggers a chance to start selling on their sites without going through the mind-numbing process of making their own products. While there are many success stories of affiliate marketers out there, this performance-based marketing isn’t as easy to execute as it seems.

That’s Not Funny, Dude

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A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change

11 Types of Marketing Strategies

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It astonishes the number of marketing strategies out there. Therefore, it’s not difficult to choose what strategy to apply for any business. Here is a list of 11 of them with brief discussions. Word of mouth marketing. Traditionally, it is the most important form of marketing. This is because it works on the impression a business creates on its audience. If it’s negative, nothing else will work.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Marketing For Businesses

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Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. However, this post is about some quick 411 you need to know about social media marketing for your business. What is social media marketing? Social media marketing can be best described as a form of internet marking.

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Hello world!

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Welcome to WordPress. This is your first post. Edit or delete it, then start writing

The Top Five Things You Really Aren’t Supposed to Share on Facebook

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There’s plenty of advice out there on what not to share on Facebook. Usually this extends to things like memes, pictures of kids on the first day of school, cute cat pictures, what you had for lunch and so on. Does anyone believe that anyone’s life is as perfect and happy

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

My dad died last night. It was too soon.

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My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. I want more time with him. I wanted to hug him again, and see his smile, mischievous

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Demand Will be There for Amazon Prime Air

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Further reminding us of his unique grasp of IT and consumer behavior, Jeff Bezos and Amazon announced "Prime Air," near-instant merchandise delivery by drone, the day before so-called Cyber Monday. Naturally, the Internet surged with jokes about the service and expressed outrage at its foolishness. Who could possibly need delivery

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My foursquare stalker: Chapter 2

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On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. I considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a

Social Media as an Investigative Tool

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Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Strategy? We Don’t Need No Social Media Strategy

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An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that

Cartoon Facebook Profile Pic Latest Social Network Chain Letter

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Facebook users were recently "challenged" to change their profile picture to a that of a favorite childhood cartoon character to show their solidarity with the work of NSPCC a U.K.-based based organization that fights child abuse. Unfortunately, it turns out that NSPCC was not not behind the campaign, which must have

In which Quora includes me among its top writers of 2012

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Digital Underground's Humpty Dance says it best. Well, yeah, I guess it's obvious, I also like to write." It's true. I love to write. Which is why I am addicted to Quora. So when Quora included me among its Top Writers for 2012, I was pretty happy about that. According to

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Facebook free? Hardly

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Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook's constant changes, making it nearly impossible to master the site. These complaints are often met with, "So what? Facebook is free. If you don't like

Social Media Policy Should Not Be Driven by Corporate Counsel

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Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should

Five Easy Steps to Social Media Karma

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It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Here are just five suggestions for how to do that: Leave a comment on a friend's blog. Commenter identity systems have

Predict the Future of Social Media & Win a Book!

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What does the future hold for social media? Tell me YOUR predictions and be entered to win my book, SocialCorp: Social Media Goes Corporate, or a Socialized t-shirt. A year ago today I wrote about my predictions for 2010. What do you think the future holds? I'm interested in ideas not

Corporate social media: skate everywhere the puck has been and is going

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I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of

Where Orange County: Stealth Buzz Marketing?

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I had never heard of Where magazine until this week when images of its unfortunate Fall 2012 cover showed up all over the internet. The placement of the model's head obscures the "e" in "Where" to make it appear that the magazine's title is Orange County Whore. My initial reaction was

Five Things to Do About Facebook Privacy Other Than Closing Your Account

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Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base. It is statistically insignificant.

The End of Corporate Social Media as a Novelty

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On October 6, 2006, A.G. Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their

The ethics of posting Ghadafi’s death photo

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The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a

Enough with the social media donuts already

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It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. I could spend hours, but I won't, tracing its origin, which seems to be

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Death finds me on foursquare

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Foursquare brought me closer to death today. Around 8:15 a.m. I checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman