A Guide to Marketing on Tumblr


Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s functionalities. Set a strategy. Tumblr has begun to offer paid advertising.

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What is Tumblr


One of those changes could be Tumblr , a microblogging program developed a mere four years ago and which has recently taken over WordPress.com as the blogger’s favorite platform, according to Mashable. What Makes Tumblr So Different. More Tumblr Perks. With Tumblr, Less Is More.

Trending Sources

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. But instead of competing with these networks as another location for creating live video, Tumblr has chosen to be the venue and home for live video.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff.

Branded Content: 6 Things To Remember before Publishing


We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure.

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

Try this response tactic with a dedicated number of Tweets mentioning your brand each week for a month, then measure how your engagement level, or depth of engagement, shifts by the end of the month to understand if the strategy works for your brand. — Tumblr (@tumblr) June 24, 2016.

Best Proofreading Tools for Your Social Media Strategy


————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. With the help of the six tools listed above, you will elevate the effect of your overall social media strategy.

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

I’d imagine that a social media marketing strategy could feel the same way. We’ve shared before about different parts of a social media strategy— the data and research and personal experience behind what works on social media. Step 4: Pick your posting strategy.

How to Be a Problogger on Tumblr


I noticed this in a big way; my blog, called I Love Tumblr , which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there). I also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice). Being a problogger on Tumblr. Mastering the Tumblr platform.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

In order to develop and implement successful visual storytelling program, here are seven tips from our new book, The Power of Visual Storytelling , to help jumpstart your strategy: 1) Embrace Visual Imagery Don’t be afraid to experiment with different types of visuals!

How Smart Brands are DemoCasting in Social Media

Convince & Convert

Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. Conventional social media strategy wisdom, of course, is that you would only put a lot of resources into these three platforms if your customer base skews quite young.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Macy''s could be a huge winner (if they execute intelligently/quickly on their digital strategy). Tumblr is a disaster for Yahoo. digital strategy. tumblr. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway.

77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. There are triple the Millennial Democrats who have a Tumblr account, if compared to Millennial Republicans.


Myrland Marketing

Social Media Uncategorized CNET Declan McCullagh Instagram LinkedIn Marketing Silicon Valley Social Networking Strategy Tumblr TwitterAH, CHANGE When it comes to the Social Media landscape, one thing we know for sure is this: It changes regularly, and will continue to do so. There’s nothing we can do to stop the momentum, so hang on tight, and let’s enjoy the ride together, okay? Alright, alright, you don’t have to enjoy the ride. I’ll [.].

Content Creation – From Quantity to Quality


However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. tumblr.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.”

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Like any marketing strategy, it takes maintenance and a clear vision of the bigger picture. Which is why, of course, your business needs a killer social media strategy. Establishing a social media strategy will help you see where potential customers are hanging out.

5 Proven Strategies for B2B Social Media Marketing


Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? 5 Proven Strategies for B2B Social Me.

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5 Proven Strategies for B2B Social Media Marketing


Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Sorry, but you only have 4 strategies.

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A World With No Keyboard And No Mouse

Twist Image

" To this day, there are still people who don't see the value in platforms like Facebook , YouTube or Twitter (and let's not even get started with things like Google+ , tumblr or Pinterest ). When our daily interactions change so dramatically, it becomes abundantly clear that marketing as we know it will go through a seismic shift in terms of usability, functionality, strategy and creativity. strategy. tumblr. How's that user experience working out for you?

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Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

15 of the Funniest Tumblr Sites Out There by Sexy Social Media. A few examples: social strategy: give it to the intern. strategy: PowerPoint.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 London2012.com mobile olympics Tumblr Twitter Youtube

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. If you can't find out information in a general search (on Google , Bing , Yahoo or whatever), leverage your online social networks ( Twitter , Facebook , LinkedIn , tumblr , etc.) online strategy. tumblr. How important is a formal education for a career in marketing? I get asked this question a lot.

11 Ways to Come Up with a Rocking Content Marketing Strategy

Writtent Blog

Whatever you’re most scared of is probably what your content marketing strategy needs. There’s no better way to infuse your content strategy with greatness than by drastically improving yourself. When it’s apparent that a brand is just phoning in their content strategy.

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late.

What Keeps The Chief Marketing Officer Awake At Night? - Part 2

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What was Yahoo thinking when they acquired Tumblr for nearly the same amount? In this world (which is the here and now), the CMO''s role is less about how the data and analytics influences the creative advertising, and that much more about what these varied data sets look like, the governance of this data, how it is used, who owns it and how is it being optimized against the overall business strategy. business strategy. tumblr.

The New Face Of Content Marketing

Twist Image

They struggle with everything from the strategy to the editorial content to the creation of it, and even the best places to publish and share it effectively. What are these poor consumers going to do if every brand follows the Vaynerchuk strategy of tripling down? Will this have them running for the virtual doors at Facebook, Vine , Tumblr , Google + and beyond? social media strategy. tumblr. How much content is too much content when it comes to a brand?

Native Advertising Is Everybody's Problem

Twist Image

It was a very fast-paced panel featuring Doug Kessler ( Velocity Partners ) Brant McLean (Director of Brand Partnerships, Tumblr ), Stacy Martinet (Chief Marketing Officer, Mashable ) and David Spiegel (VP of Brand Strategy & Social Publishing, Buzzfeed ). brand strategy.

30 Resources and Tips for Using Pinterest to Market Your Business


hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. Search Engine Watch looks at a few Pinterest strategies brands can employ to help achieve their goals.

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The Importance of Local Activation on Social Media: India


The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Blogs Facebook Featured Humor LinkedIn People Social Twitter Workplace YouTube best practices cartoon social media social networking strategy tips

The Marketing Agency Of The Future

Twist Image

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world where every individual is consuming so much media in so many different channels and, in the same breath, are their own media channels (look no further than Facebook , YouTube , tumblr , Twitter and more)? Marketing agencies of the future will need to focus on many of the strategies that the lean movement engenders. tumblr.

The Small Wins From Social Media

Twist Image

They''re constantly chasing more fans along with an ongoing strategy to maximize the amount of likes that each individual posting gets. You could look at other individual channels (like Facebook, Google + , Instagram , Tumblr , LinkedIn , etc.) digital marketing strategy. social media strategy. tumblr. Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook.

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

S = Strategy – Note: S DOES NOT EQUAL Sales (more on that later). Social media isn’t something you should just “do” Just like any communication strategy, you should consider things like tone of voice, frequency of engagement, channels selected, and crisis management.