Social Media Strategery

Rest in Peace, Social Media Ninjas

Social Media Strategery

It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media. I'm not suggesting that social media is dead (imagine that link bait, though).

Trending Sources

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). I was in high demand, and I became well-known throughout my huge company as THE social media guy.

Who Owns Content Marketing?

Social Media Strategery

This happened with websites, with social media , and it’s happening again with content marketing. Who owns social media? Social Media? Social Media has a claim because much of the content is created for social media channels.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. The social media arms race benefits no one.

A Partial Reading List for PR Students

Social Media Strategery

You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. You’ll learn how social media is being integrated into areas beyond just marketing and PR. Image courtesy of Flickr user vasta.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success.

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

The study found that these moms are re-defining themselves into a new social class and social mindset. They like/follow/subscribe to brands in social media…if there’s a deal involved. How are you engaging with the new “hard-working class?”

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Recovering from a Social Media Mistake

Social Media Strategery

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. If you were going to be advising a client or colleague how to use social media, you damn well better be using it yourself too, right?

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. If you will freak out when you see this on your Intranet, you're probably not ready for a social intranet.

You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Public Relations Social Media analytics data measurement pr quantitative quants social social media wired

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Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. Social media opens up all kinds of doors for today's job-seekers -.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

Who leads your organization's social media initiatives? Social media isn't something that can just be assigned to someone any more than you can just assign someone to be the homecoming king. Remember, social media is driven by the person, not the position.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. Figure out what role social media plays in that regard.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc. Social media is going to change the way business works.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? How many media guides did you create?

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Image used under Creative Commons license.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I talk a lot about the need to do a better job of integrating social media into the world of higher education. That’s why I gave a presentation last Friday titled “ The 7 Things About Social Media That You’re Not Going to Learn in College.&#.

Class 44

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

SEO 46

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago.

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

On Tuesday, April 29 at 10:15 AM, join my social media supervisor Jeana Anderson and Joe Giallanella, Associate Brand Manager for H.J. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. Let’s say it together: PR does not equal media relations.

Justifying the Time You Spend on Social Media

Social Media Strategery

When we’re talking about social media, why does the medium matter more than the content? Why is social media held to this impossibly high standard when other technology isn’t? The same is true in social media.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

" Social Media Is About Cultivating Community, Not Corralling Cattle. "The " If You Want a True Community on Social Media, You Have to Create It. "As Make friends, not ads.™

Running a PR Department vs. Running a PR Agency

Social Media Strategery

After leading a number of PR and social media teams within large organizations as well as working with a number of people who run their own agencies, I’ve realized that while both roles may have the Director title, the two roles are very different in a few fundamental ways.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Enterprise social networks don’t work like that.

Klout 46

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

People ask me how all the time, “what’s the best way to use social media successfully?&# I’m not saying that you need to get celebrities and other “influentials&# to retweet you or to hire some social media gurus to get you thousands of fans.

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Paradoxically, sometimes the best way to implement social tools are to not refer to them as social tools. industry finds itself today.You’ve brought social tools to your Intranet?

The Many Roles of an Internal Community Manager

Social Media Strategery

However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. firewall social business social software

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

The same thinking applies to brands and their use of social media. Your goals for that content should be driven by you , not by the social platform. Your social media content and conversations are not banner ads so stop evaluating them that way. .

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

Miscellaneous about me booz booz allen c-k history pr social media upworthy If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. I was with Cramer-Krasselt for more than two years and can’t thank everyone there enough for the opportunities I was given and for everything I learned there.

Who Are You Working For?

Social Media Strategery

Four years ago when I first started our Digital Strategy and Social Media practice here, I had a seemingly unlimited amount of time – I had no problem with putting in a 9-5 day followed by a 5-9 night. and social media events even though no one was telling me to.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

Don’t take the social out of “social media.” ” Social networking has always been and will continue to be a vital part of any organization, whether it happens online or on the softball field.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

So, if you're deploying social tools internally, what kind of community is your organization creating? The Social Media/Web 2.0/New Media Community of Practice. Non-work conversations are prohibited – none of that "social networking" stuff here!

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

We talked about branding, TV commercials, media tours, and social media. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K.