Social Media Today

APRIL 8, 2024

Hootsuite will bring advanced social listening tools to its 200k users.

HootSuite 128

HootSuite Tools 128

Bill Hartzer

NOVEMBER 6, 2023

Talkwalker, a leading consumer intelligence company, has launched the Next Generation of Social Listening. This cutting-edge solution not only streamlines the social listening process but also dramatically reduces the time analysts spend on it, marking a significant leap in the industry.

Data 103

Data Metrics Features Social Networking 103

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Ignite Social Media

NOVEMBER 12, 2020

The practices of social listening are not new, but they have drastically evolved over the years. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies. . The Origin of Social Listening. Social Listening Today.

Sentiment 218

Sentiment Campaign Hashtag Team 218

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 113

Examples Social Media Sentiment Influencer 113

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Audiense

OCTOBER 18, 2023

As brands explore social listening marketing, customer advocacy becomes integral to their success. Building a customer base that actively promotes your brand through word-of-mouth, physically or digitally, can significantly increase brand awareness and improve your bottom line.

Marketing 117

Marketing How To Activities Brands 117

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Here are five social listening best practices that can make a huge difference in your business: 1.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

Social Media 106

Social Media Authentication Industry Examples 106

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

Social Media 175

Social Media Tools Sentiment Price 175

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 103

Tools Tweetdeck Brands Sentiment 103

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ”

Questions 112

Questions Sentiment Meme Trends 112

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Social Media Today

MAY 19, 2022

In the third part of our State of Social Media Listening report, we look at the key opportunities of monitoring.

Strategy 149

Strategy Report Social Media 149

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Socialized

FEBRUARY 5, 2021

Social listening is an excellent means of understanding. Social media is a breathing body. Thousands of people publish everything every minute, not even just their personal lives, on social media networks. Social listening comes into the scene here. What do You Mean by Social Listening?

Social Media 130

Social Media Proposal Analytics Construction 130

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. So keep reading, but first: What is Social Listening?

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Social Media Today

MAY 17, 2022

Are you utilizing social media monitoring in your marketing process? Here's a look at the current state of play on listening.

Report 155

Report Process Social Media Marketing 155

Awario

OCTOBER 3, 2022

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs.

Metrics 121

Metrics How To 121

Awario

OCTOBER 5, 2021

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.

Brands 195

Brands Brand Monitoring Tools Process 195

Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.

B2B 136

B2B ROI Hosting Social Media 136

Keyhole.co

JANUARY 15, 2024

This is where social listening can come to your aid. Social listening is your ear to the ground of the internet, helping you to detect problems early on so that you can formulate an appropriate plan of action. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 82

Analytics Conversation Brands Sentiment 82

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? That’s where Social Listening comes in. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Tools 158

Tools Social Media Brands Conversation 158

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. We’ll dive into how you can use social media to keep an eye on your competitors. Quick links: What is competitive analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JULY 18, 2023

In other words, social listening was pretty self-explanatory. Leave the office for an hour, drop into a social space, and start listening. These days, social listening demands a lot more from businesses, but that’s not to say it needs to be over-complicated. Jump to Section Why is Social Listening Important?

B2B 62

B2B ROI Social Media Sample 62

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Today, we’re happy to announce Oktopost’s Social Listening.

Conversation 118

Conversation Sentiment B2B Module 118