Sprout Social

AUGUST 31, 2022

Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Consider adjusting your content mix based on your goals, resources, budget or brand identity. to achieve your goals?

Social Media Management 103

Social Media Management Organization Products Social Media 103

Sprout Social

FEBRUARY 8, 2023

But they control a very important part of the delivery experience—the box. To celebrate, they posted their “Top Moments of 2022” as a carousel and video post. Mayo Clinic Nursing keeps it light Going to the hospital is never a fun experience. Others have more niche audiences, like the Department of Natural Resources.

Industry 87

Industry Social Media B2B Resources 87

Buffer Social

SEPTEMBER 12, 2023

That’s particularly true for businesses and employees active on LinkedIn. Employee advocacy is the term LinkedIn has long used to describe what I’ll be unpacking in this article (“empowering your employees to share smart, quality content with their own social networks” is their definition). Increased sales.

LinkedIn 93

LinkedIn Brands Authentication Project 93

Hootsuite

APRIL 13, 2020

Resource: How to Use Facebook Live Video: A Guide for Marketers. Longer durations and larger file sizes may experience longer processing times. . Facebook carousel video ads: Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio). Facebook Instant Experience (IX) video: Recommended size: 1200 by 628 pixels.

Video 144

Video Social Media Resources YouTube 144

Buffer Social

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. For example, we turned this blog post on creating content pillars into an Instagram carousel (and even a thread on X !). We do this regularly at Buffer by creating a post on LinkedIn and X for every long-form blog we publish. visual content.

Content 108

Content Newsletter Remix Instagram 108

Buffer Social

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.

LinkedIn 86

LinkedIn Strategy Template Templates 86

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. This format leverages your experience, expertise, and original thoughts for content creation. Sound complicated?

System 115

System LinkedIn Content Industry 115

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

LinkedIn 128

LinkedIn Brands Template Templates 128

Buffer Social

JANUARY 24, 2024

A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. It's an evolving resource that grows in value as you add to and learn from it, making it an indispensable part of your creative toolkit.

Social Media 99

Social Media Repository Curation How To 99

Social Media Strategies Summit

NOVEMBER 28, 2022

So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Facebook might not have the B2B chops of LinkedIn, but if your audience hangs out there, why look elsewhere? Groupon often taps into this fear in its advertising.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

NOVEMBER 18, 2020

They have to think of clever ways to sneak in their messaging without disrupting the user experience. Apart from these formats, you can create Carousel ads (to bundle multiple images), Story ads, Messenger ads, and more. The brand creates an experience akin to in-store shopping via a playful quiz. Image via Socialbakers.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. If the popularity of TikTok and Instagram Reels is any indication, successful videos don’t require unlimited time, resources or polish to create. Instagram videos get 49% more engagement than photo posts.

Types 141

Types Social Media Content UGC 141

Hootsuite

SEPTEMBER 29, 2020

LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. It shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective. After all the time, money, and resources put in—what’s the return? Employee trust.

ROI 145

ROI Social Media Tools HootSuite 145

Keyhole.co

NOVEMBER 22, 2023

It analyzes numerous factors to personalize the content experience. By sharing relatable stories and experiences, you can create a deeper connection between your brand and your audience, making them more likely to engage, share, and take action. Storytelling content strategy. No strategy will work by itself.

Brands 52

Brands Facebook Marketing Advertising 52

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Unfortunately, getting buy-in for this resource is extremely rare. And if you’re new to Sprout, you’ll experience the power of performance reporting and dynamic analytics all in one place. Let’s take a quick tour! .

Analytics 110

Analytics Organization Data Analysis 110

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 120

Social Media Strategy Meme Instagram 120

Buffer Social

DECEMBER 4, 2023

This has been incredibly useful for me as I experiment with my content pillars to see which resonate the most with my audience. As time goes on and you experiment with different timings and frequencies on all the platforms you’re using, you’ll be able to pinpoint the slots that work well for your target audience. 

Template 88

Template Templates Social Media How To 88

Sprout Social

OCTOBER 1, 2018

Before we start, here are some additional resources to help you keep the information in once place: Easily reference our social media video specs in our always up-to-date Google Doc. Carousel Video Ads. Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed.

Video 111

Video Social Media Guidelines YouTube 111

Hootsuite

APRIL 4, 2023

The platform is primarily visual, so it’s the place for a carousel of photos and videos. They presented a carousel of cute canines, then added a fundraising link to the post. That’s great for user experience but makes reaching donors difficult with organic posts. Instagram’s audience is concentrated between 18 and 34-year-olds.

Social Media 97

Social Media Tips HootSuite How To 97

Buffer Social

AUGUST 13, 2017

LinkedIn – 552 x 368. In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images. Ideal image sizes for LinkedIn posts.

Social Networking 112

Social Networking Guidelines Social Media LinkedIn 112

Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox.

LinkedIn 111

LinkedIn How To HootSuite Campaign 111

Hootsuite

MAY 8, 2023

You could experiment with memes – if that’s appropriate for your brand voice. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. People announce professional life changes like big moves and new jobs on LinkedIn. It provides resources for independent brokers.

Insurance 88

Insurance Social Media Policies HootSuite 88

BeingOptimist

NOVEMBER 17, 2022

You can also check out some of the most popular domains for inspiration: Google, Amazon, Facebook, Twitter, YouTube and LinkedIn are some of the most popular names at present. Planning The Content and User Experience. It also helps you provide an optimal user experience for your users at a low cost. Simplify Navigation.

Domain Name 52

Domain Name WordPress Content management systems Metadata 52

Sprout Social

APRIL 23, 2024

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

Examples 86

Examples LinkedIn Newsletter Hosting 86

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 64

Social Media Strategy Meme Instagram 64

Later

DECEMBER 23, 2020

Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. This year, we’re going to be releasing a host of new training, resources, guides, and live webinars to help you get ready for the shift.

Social Media 52

Social Media Strategy Meme Instagram 52

Later

MARCH 29, 2020

Turn your Instagram into a valuable resource for your audience. Focus on engagement first, instead of driving traffic, by providing extra education through videos, carousel posts, or captions – instead of constantly asking to swipe up or click the link in your bio. More Social Media & Covid-19 Resources.

Social Media 110

Social Media How To Instagram Influencer 110

Kikolani

SEPTEMBER 20, 2013

The Resources Mashup. Study: Google Reviews Determine Local Carousel Rankings – Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called “Carousel results” and come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking.

Marketing 128

Marketing Embedding Mashup Template 128

Hootsuite

SEPTEMBER 9, 2020

You can also direct them to a customized Instant Experience. Carousel ads. No whimsical horses on this kind of carousel. A Facebook carousel ad lets you include up to 10 images or videos, each with their own link, all in one ad. With ads, you can direct users to your Facebook Page or your website. Keep things simple.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

MAY 30, 2023

Source: Goldstein Immigration Lawyers on Facebook Customer service Your social media profiles are part of your customer service experience whether you think of them that way or not. Or, experiment with social media advertising to really ramp up leads. How law firms are using Instagram: Describing new laws with swipeable carousel posts.

Social Media 79

Social Media HootSuite Template Templates 79

Buffer Social

JANUARY 4, 2024

Algorithms tend to favor posts without external links, as evidenced by experiments showing better performance for linkless posts on platforms like Instagram, TikTok, Snapchat, and LinkedIn. It’s considerate of the experience of your audience : Social media users generally prefer not to switch between platforms.

Content 104

Content Platform Social Media Instagram 104

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Create channels and groups where people can engage, share resources, and stay informed about issues that matter to them.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

FEBRUARY 9, 2023

The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources It’s almost always best to hire a photographer or graphic designer to create custom content for your brand. Prioritize accessibility Not everyone experiences visual content the same way.

Feed 115

Feed Feedly Social Media Tips 115

Hootsuite

OCTOBER 29, 2019

LinkedIn image sizes. The free resource includes recommended photo dimensions for every type of image on every major network. Also remember that images that consist of more than 20% text may experience reduced delivery, due to Instagram’s rules around text in images. Resource: More tips on creating great Facebook cover photos.

Social Media 112

Social Media Tumblr Resources Instagram 112

Sprout Social

MARCH 6, 2017

82% of adults with some college experience use Facebook. In the previous report from Pew, Instagram was one of the few social networks without its main demographic having some college experience. 37% of adults with some college experience use Instagram. 25% of adults with some college experience use Twitter.

Social Media 112

Social Media Strategy LinkedIn Education 112

Convince & Convert

APRIL 15, 2016

This rule is focused on providing a positive user experience and preventing advertisers from publishing overly promotional or spammy content. We will continue to update this resource with any additional news or information on this! You should have a respectable, professional photo of yourself for your personal LinkedIn profile.

Social Media 60

Social Media Tweetdeck Tumblr Avatar 60

Buffer Social

MARCH 1, 2018

Experiment with ideas. We recommend testing things, running experiments, and analyzing data — because it worked for us. But one thing we haven’t done well is to explain the how: how to run social media experiments. But one thing we haven’t done well is to explain the how: how to run social media experiments.

Social Media 105

Social Media Hosting Curation Metrics 105