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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

To get things back in gear, I thought I’d share a very interesting video from the fine folks at Salesforce.com. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Take a few minutes to watch the video and let me know what you think.

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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Since then, I always pegged him as the video podcasting guy (and the author of the excellent business book, Get Seen ). I was surprised to hear that he doesn''t do much video podcasting anymore. video podcasting. He built trust.

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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. However, BrandBowl also has a YouTube Channel, where users can uploads comments in video form. Especially, they make use of the social networking sites Facebook and Twitter.

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Social Commerce And The New Consumer

Twist Image

" Over the past few days, I was honored to attend (and give a closing keynote presentation on the opening day) Radian6 's first-ever user conference in Boston, Social 2011. Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes). Video streaming by Ustream. conversation.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. Encourage users to show themselves in a video or photo using your product and reward them by entering their video/photo in a contest.

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A Day I’ll Always Remember

Convince & Convert

Videos, PDFs, podcasts, links, and more. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. Each shift concludes with a step-by-step process guide to help direct the implementation of what you’ve just read. Bonus Material. Feb 10 San Diego.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. If you can’t meet them face-to-face, send them a $5 gift card to Starbucks and share a virtual coffee over video chat or a phone call. Meet with them face-to-face.