article thumbnail

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Merilee Kern. trillion U.S. dollars in 2022.

Retail 91
article thumbnail

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” The cards usually cost $0.99

Retail 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

Privacy 164
article thumbnail

Tracking, Personalization And Screams Of Privacy

Twist Image

So, they left Salesforce and launched a new startup called, Nomi. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. " Creepy invasion of privacy or awesome use of technology at the physical retail level?

Privacy 107
article thumbnail

The Next Great Marketing Disruption

Twist Image

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. That''s weird, right? No one should be trying to make receipts interesting.

Retail 84
article thumbnail

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. We may be inching ever-closer to this reality.

GPS 81
article thumbnail

The New Convergence

Twist Image

Because of this, the concept of opening up a local retail outlet seems counterintuitive. He''s taking mobile connectivity and adding in a layer of the physical to turn ever smartphone and tablet into a merchant account. In both books, I discuss how anyone from any city now has access to a global audience. It''s powerful. business book.

iPad 101