Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo
FEBRUARY 5, 2014
The new approach paid off, resulting in attention from customers, media, and retailers. Our goal is to turn an already successful startup into a long-term leader of the pack. Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo is a post from: Waxing UnLyrical.
Winners And Losers In The Digital Age
MAY 9, 2014
We see massive companies get uprooted and startups get acquired for billions of dollars. He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC.
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. retail. startup. Tell your brand story!
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
Some rushed in (and lost their shirts), while others sat on the sidelines and watched startups eat their lunch (slowly and over time). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. online retailer. retail.
Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans
The Realtime Report
NOVEMBER 20, 2012
The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.”
The Next Great Marketing Disruption
JANUARY 23, 2014
I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. startup.
Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.
Josh S Peters
JULY 22, 2009
The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. Get to see the newest, latest and greatest from tiny startups to mega corps like Columbia.
Why Email Needs A Facelift
NOVEMBER 13, 2012
From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There are several companies (some established and some startups) that are trying to solve the problem of email. startup. There has got to be something better than email.
The New Convergence
JUNE 14, 2013
Because of this, the concept of opening up a local retail outlet seems counterintuitive. What is even more fascinating is this brand new breed of startups and entrepreneurs who are truly moving The Internet of Things into a viable business model. retail. startups. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it.
A Pinteresting Story
JANUARY 31, 2012
Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. startup. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public.
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. We live in interesting times (to steal a turn of phrase from the ancient Chinese curse ) but it's not so easy to make the pivot that Eric Ries writes about in his business book, The Lean Startup when you're not a lean startup but a business that's been around the block (and has the scars to prove it).
It's Not Easy To Be A Loving Brand These Days
FEBRUARY 14, 2017
We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. retail. retailer. startup. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like a top (in fact, a lot of them are).
Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.
The Marketing Agency Of The Future
MARCH 15, 2013
Eric Ries brought the concept of the Lean Startup into our zeitgeist. They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. the learn startup. Is there a future for the advertising agency as we have known it to date?
CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
MAY 21, 2013
This will freak out many - but more importantly - provide an amazing opportunity for anybody (from startup to multinational) to take advantage of. If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. startup. What are you going to reboot today? Today is the day.
Three F-Commerce Techniques That Actually Work
Convince & Convert
FEBRUARY 29, 2012
If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. But in truth, it’s very possible that the way these retailers were thinking about Facebook as a commerce platform was wrong from the starting line.
The Size Of The Boat. The Motion Of The Ocean.
JANUARY 18, 2012
On the flight home from the National Retail Federation 's Big Show (where I gave a keynote address for the Shop.org First Look Track ), I was watching the CNBC Titans special on Leo Burnett (if you have not had the opportunity to see this documentary on the legendary ad man, I highly recommend it). national retail federation. startup. Does size matter? Get your mind out of the gutter.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value.
8 Twitter Bio Ideas to Attract More Followers
MARCH 22, 2017
If you have a physical storefront like a retail shop or restaurant , include your geographic location here. Twitter bios with things like “Disrupting the communication industry” or “Lean startup shaking up the tech world.”
The Pride And Prejudice Of Shopify
JANUARY 20, 2017
Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. This was not the typical startup story that we read about, where a couple of university dropouts in a garage disrupt a one hundred year old business. retail. retail business. retailer. startup. This is a true story.
What's More Important To A Consumer: The Price Or The Brand?
APRIL 5, 2013
If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. retail attribution. retail. traditional retailer.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.]
Living (And Working) In The Digital Age
AUGUST 20, 2014
Industry trends that are seen as radical eventually become an industry standard, and startups have the advantage because it is cheaper to scale, whereas older businesses must alter their business model (and in some cases, start from scratch) to adapt. Guest post by Hilary Smith for SocialFish.
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
Also keep in mind online based ergonomic retailers like www.sitbetter.com so that you can always get several quotes for your clients. Startups carpal tunnel syndrome ergonomic consultancy startup startups Does this picture seem familiar?
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. A former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds.
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing”. National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really.
7 Ways to Generate Leads from Social Media
SEPTEMBER 17, 2015
In one particular case study , a startup called The Foundation set their sights on utilizing quizzes through Facebook. Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. (Source).
How to Steal the Next Billion Dollar Website Idea: A Case Study
JANUARY 27, 2016
In today’s report I look at how you can capitalise on a trend which could see you at the helm of the webs hottest startups. 24 Million Reasons to Pivot from the Best Startup Ideas. startups and bringing them to other countries around the world.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. To wipe startup costs, check out a free open source solution like phpBB. This is a guest post by Michael Silverman.
Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Blue Focus Marketing
JULY 31, 2013
Small startups and multinational giants alike have a responsibility to their employees to arm them with tools and cultural framework for success. Press Release. Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Latest Startups News. Startups. Startups.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2?
Why Tech Companies Must Be Careful About Change
Convince & Convert
NOVEMBER 9, 2015
The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms.
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics , BitCurrent , Year One Labs and one of my weekly link buddies ) asked of Hugh McGuire ( PressBooks , LibriVox , co-author of Book: A Futurist''s Manifesto and my other weekly link buddy), Julien Smith ( Breather , co-author of Trust Agents and The Impact Equation and author of The Flinch ) and me at today''s International Startup Festival. international startup festival.
Why the Corporate Blog is Not Even Close to Dead
Convince & Convert
OCTOBER 18, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content. Michael Brito, author @britopian.
Conference Spotlight: Build Grow Scale LIVE
MARCH 30, 2015
Los Silva – Los Silva is a top direct response sales funnel designer and has consulted on funnels for entrepreneurs, startups, and companies including Disney, Driftrock, Ryan Deiss, Kent Clothier, and many others.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
More Business Resources from Mashable: - 4 Winning Strategies for Social Media Optimization - 6 Ways to Recruit Talent for Startups - 10 Essential Tips for Building Your Small Biz Team - Should Your Company Have a Chief Marketing Technologist? - View More » Business Essential Startup Funding Tips From 8. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat.