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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. 2.What’s your area of expertise?

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

[WEBINAR REPLAY] Facebook Ads for Real Estate

Katie Lance

Not only is there a ton of information online about Facebook ads – there is a lot of conflicting information, especially for a real estate professional. The post [WEBINAR REPLAY] Facebook Ads for Real Estate appeared first on Katie Lance. Blog Academy facebook facebook ads facebook marketing getsocialsmart social media strategyConfused about Facebook ads?

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. Bob is also hilarious, and the man behind the moniker is a very clever marketer. He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Effective marketing is about finding the “click.” My friend.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

” I’ve been creating marketing and social media plans for close to ten years now and so I thought I would share with you seven key things that I do when creating a big social media plan, and my hope is this will inspire you this week and beyond into the new year. For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.”

Creative Marketing by Bob the House

Spin Sucks

In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Rather than just doing the same-old-same old marketing tactics, I decided to do something creative. Enter creative marketing. Creative Marketing for More than Just Real Estate.

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

We know that I’ll be attending Social Media Marketing World again and will be creating content around that – so we added that to the calendar. It doesn’t get real until you actually start putting in dates and writing them down on your big board along side the topics you’ve started to lay out. What affects market value? What is market value?

The #GetSocialSmart Show Episode 011: 3 Tips to Rock Your Facebook Live Broadcasts

Katie Lance

Blog facebook broadcasting facebook for real estate facebook live facebook marketing facebook video go live facebookToday, I’m going to share with you three tips for rocking your Facebook Live. Tip number one is plan ahead. Tip number two is promote before and promote after. You’ve got to be your own best promoter. My third big tip for Facebook Live is edit.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Suzanne Roy, Director of Social Media Marketing, realtor.com says, “Just do it. Blog real estate social media social media strategy time managementUnplug!

The #GetSocialSmart Show Episode 004: 5 Quick Tips to Make the Most Out of LinkedIn

Katie Lance

Blog linkedin linkedin marketing linkedin profile real estate social media video tips video trainingOkay, I know LinkedIn is not as fun as Facebook. It’s not as sexy as Snapchat, but LinkedIn is an important part of your social media strategy. Here are my 5 Quick Tips: Tip #1: Make sure you have an updated photo. Tip #3: Update your summary. Tip #4: Experience.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing. Here are some best practices for generating leads from content marketing: Have a plan. Facebook Groups. other local business owners). Set the rules.

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

30 Facebook Live Ideas for Real Estate [Free Download] . What social media strategies are you using to market your open houses? Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaCheck out a few of my favorite apps for promoting open houses.

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

There is a common misconception when it comes to social media marketing. According to a recent survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Ever wish you knew exactly what type of content your target market is looking for? But you’re smarter than that. You know it takes a lot more. You need a plan.

[Webinar Replay] Facebook Marketing for Real Estate

Katie Lance

The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarKatie will be sharing her top tips and insights on the platform, exploring best practices and revealing her secrets to Facebook success. Valid through June 30, 2016.

11 Tips to Making the Most out of #ICSF

Katie Lance

I distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). I was tasked with marketing and social media and up until then, it was pretty unheard of to ‘live tweet’ Connect. Blog icsf Inman Connect inman news real estate conference san franciscoBe prepared.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Suzanne Roy, Director of Social Media Marketing, realtor.com says, “Just do it. Blog real estate social media social media strategy time managementUnplug!

Top 10 Blog Posts of 2016

Katie Lance

This post was written after I had just returned from Social Media Marketing World in San Diego and had the most amazing time! Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Check it out!

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Example Social Media / Online Marketing Strategies Based on Industry. Real Estate.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

Blog content marketing content plan content training social media for real estate social media strategy social media video training video training youtubeThis week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. What do you think?

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. How to crush Facebook marketing with Scott Shapiro (FB exec) *note: this live stream is inside our FB group, so you may have to join our group first to access the live video*. “I am excited to see some technology and marketing evolve. Inmanville inspires!”

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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This free pine tree reminded me of 2 key marketing trends

Convince & Convert

Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. First, this pine tree is is a fantastic instance of marketing sideways. » Jay Today TV adam buchanan jay today marketing sideways small business marketing youtility for real estate Today, I am holding this pine tree.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. 7 Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. thanks!

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market. Hart .

The Complete Guide to Facebook Marketing

Sprout Social

One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. If your newsletter is part of your digital marketing strategy, you should provide a way for your fans to sign up from your Page. When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. With 1.79 Set up Shop.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies.

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Create vertical images to maximize your real estate.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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What Is Inbound Marketing For Lawyers?

Myrland Marketing

Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. A holistic practice of marketing is similar. We’re going to spend a few minutes on it today because I think it is important. …and so on.

State of Texas Passes Legislation Requiring Certain Businesses to Link to Them

Bill Hartzer

I recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protection. The Texas Real Estate Commission (TREC) now requires, Effective February 1, 2016, inspectors will also be required to include a link to that form on the homepage of their business website.

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.

[Webinar Replay] Developing a Website Content Strategy That Works

Katie Lance

There’s no detail too small for you to share about your market on your site. Details about regularly occurring events, like annual music/film festivals and open markets. Your real estate blog is one of the best lead-nurturing tools at your disposal. Enhance your online presence with videos highlighting your brand and market. home sales/price stats). Get creative!

Why Social Media Is Important for Content Marketing

agora pulse

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. So now you know why social media is important for content marketing and how to rock it.

Facebook Marketing: 8 Tried & True Tips For Businesses

Firebelly

The profile image on your brand’s Facebook Page is valuable real estate. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display… Tip #7: Facebook Video. Video can be a great part of an online marketing mix. Tip #1: Pages not Profiles.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.

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Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice. SocialCentiv is a marketing application for lead generation on Twitter, allowing you to run effective intent-based marketing campaigns.