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The intersection between AI and Product Marketing with Sean Broderick

Oktopost

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews. Guest post by Chris Tweten.

comScore 299
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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). This is a new tool that, as far as I can tell, is different from Advantage Audience. There are so many tools with “Advantage” in the name. It makes sense why.

Products 201
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4 Tools to Help Boost Your Social Media Marketing Productivity

Social Media Today

The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways.

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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public.

Team 147