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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Your social media team can and should help you vet the company that you plan to acquire as part of due diligence. This is inherently unfair to your social team. The earlier, the better.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses.   She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals.   We make a great team.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. The newsfeed structure of social networks demands that marketers be smart to get their content visibility. Marketing is experiencing a shift towards making brands more human. Content & Campaigns. Engagement Score - 1,000.

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Outsourcing Medical Package Testing

Idaconcpts

If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. Seal Testing.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. You also have the option to automatically assign specific posts to the relevant team or department, as in the example below. Given that over 1.9