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Planning a merger or acquisition? Don’t forget social media

Sprout Social

M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Your social media team can and should help you vet the company that you plan to acquire as part of due diligence. This is inherently unfair to your social team. The earlier, the better.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals.   We make a great team. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing. 

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Any social media marketing team must stay coordinated to maximize social performance. Portraying the human side of your brand, or even better showcasing the people behind your brand, makes your brand more relatable. This post from Novartis that brings to light the real people that are a part of a new initiative engaged best for the brand.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. Extended study periods. Additional recruitment costs.

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Outsourcing Medical Package Testing

Idaconcpts

If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. Seal Testing.

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3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. One reason is that he foresaw a shift in the winds of the pharmaceutical business.

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7 risks of not prioritizing social media governance

Sprout Social

Companies in the financial, medical and pharmaceutical industries all have additional considerations. If you cannot say definitively who had access to your accounts at a given time or who posted a specific item or comment, you may find yourself unable to defend yourself to your supervisors, your legal team or a court of law.