Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

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Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

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Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. We don’t have the luxury of watching out for every notification. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. From the left navigation panel, select Sentiment. Filter posts and see the respective sentiments.

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Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. Track branded hashtags and related keywords.

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Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. ” With countless notifications and mentions for busy brands to sift through, it’s easy to get overwhelmed. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

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Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

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Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Keyhole.co

MAY 12, 2023

Social media marketing Get more out of your social media campaigns to promote your brand. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience. We researched, so you don’t have to.

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Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. You will get a notification for each new mention your brand gets. How to monitor Twitter mentions.

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Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. About 30% of the tweets that mention brands neglect to use their Twitter handles. .

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Ignite Social Media

JULY 9, 2018

As social media marketers, we get all sorts of questions about social trends. Then, using that information to form new ways to reach your audience and inspire marketing content. Businesses can use social listening to inspire marketing plans, track customer sentiment, and monitor competitor behavior. We’d love to help.

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Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. You’ll get an email notification every time Google finds results relevant to your alert criteria. You can easily analyze engagement, reach, comments, and brand sentiment.

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Keyhole.co

SEPTEMBER 12, 2023

So, if you want to get noticed by your target market, building a thriving digital presence is a must. In today’s article, we bring you the best social media management tools to up your marketing game. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle.

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Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

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Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. With Social CRM, businesses get more detailed insights into customer sentiments and behavior.

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Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Social media workflow tools Ready to make your social media marketing process flow like water?

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Mindjumpers

AUGUST 31, 2012

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

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Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Brands can leverage positive social mentions by sharing them on their social media channels, website, or other marketing materials. A quick reply from them further makes a brand more approachable.

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Sprout Social

FEBRUARY 18, 2020

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring is different from listening.

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Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis.

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Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. Just like anything else in the marketing world, you can’t just “wing” social listening. The takeaway?

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agora pulse

FEBRUARY 21, 2017

Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses. Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor. You see the “email notification” in the above illustration?

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Comments Facebook Sentiment Reputation 135

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important.

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Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

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Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. When in Doubt, Be Human.

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Sprout Social

JUNE 23, 2021

Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social. Social listening tools like Sprout give you a detailed look at customer sentiment.

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The Social Media Hat

AUGUST 3, 2016

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Readers can opt-in or out of notification emails. Think about the headline's emotional marketing value. The Advanced Marketing Institute (AMI) has a headline analyzer, and so does CoSchedule.

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Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. So, a lack of response might signal that you don’t care about your customers’ opinions.

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Convince & Convert

DECEMBER 10, 2015

It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. Their link alert functionality will send you an email notification every time your competitor gains a new link. Get more content like this, plus the very BEST marketing education, totally free.

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Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Monitoring your comment section and notifications can actually help you breed brand loyalty.

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Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

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Diva Marketing Blog

AUGUST 22, 2016

He kindly offered to share his views and research on Diva Marketing. Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. Paul is a sought-after speaker on digital and marketing topics. How could I say no to such a generous offer?

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