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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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What is attribution modeling for social media marketing?

Sprout Social

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs.

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How long should social posts be? Free social media character counter

Sprout Social

Title of custom module – 150 characters. Body of custom module – 500 characters. URL label for custom module – 70 characters. Want to make sure you create a compelling marketing message that’s within the social media character limits? Check out our guide on making sure your marketing message always hits the mark.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

Erik is a freelance technology writer and his articles appear on various website marketing blogs. The great thing about using URL rewriting is that the user will not even be aware that they are being redirected. By default, WordPress has a terrible URL structure. Changing it can help with your traffic. Do you have an index?

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

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