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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

SMS 142
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Why SMS is an Ugly Duckling.

SMS 87
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7 Best Customer Service Software Solutions for 2021

Hootsuite

If you’re actively marketing your business, you need an equally active customer service program. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. What is customer service software? Why use customer service software?

Software 120
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

Devumi

The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Getting your business into mobile marketing 1.

Mobile 60
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Why You Need a CPaaS Solution in Your Customer Experience Strategy

The Realtime Report

Numerous technologies have hit the market to help businesses engage with clients. This is a cloud-based multilayered platform that allows businesses to directly embed communication features like voice and video into existing apps and software. A good customer experience enables entities to retain more clients. Global reach.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.

B2B 40