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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. If Google Alerts had been developed with a focus on social media, this would be it.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

I’ll be perfectly up front when I say that I’m not very familiar with most charities and nonprofit organizations. Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&#

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

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Tool for Social Media Network and Online Reputation Management

Social Media Network Marketing

We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. What are some methods and tools that you have seen various organizations use for crowdsourcing?

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

I think social media customer service doesn’t scale and people who think that they will be helped quicker in the future because they can Twitter a company are not going to be happier 5 years from now. Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization.