Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 146

Social Media Hubspot Statistics Survey 146

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 95

Social Media Team Social Media Management Report 95

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now. Turn off your media buys if you’re not sure.

CPM 177

CPM Social Media CPC Sample 177

Social Media Marketing

JANUARY 2, 2023

These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team.

Team 147

Team Products Video Tips 147

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 178

Social Media Marketing Influencer Team 178

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 105

Social Media Strategy Exercises Retail 105

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Statistics 138

Statistics Social Media Video Marketing 138

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 116

Collaboration Social Media Team Sentiment 116

The Realtime Report

AUGUST 17, 2021

11 Social Media Marketing Challenges Successful Business Must Overcome. Are you keen to boost your social media marketing effort? It’s worth noting that several social media marketing challenges could stand in your way. Photo by Adem AY on Unsplash. Photo by Adem AY on Unsplash.

Social Media 91

Social Media Marketing Social Media Management Policies 91

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversation 95

Conversation Strategy Social Media Marketing 95

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? If you’re one of the 20.4%

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 129

Video Social Media Wireless Marketing 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 106

Social Media Marketing Atlassian Team 106

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing. 

Products 86

Products Pharmaceuticals Small Business Film 86

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 93

Social Media How To Marketing Price 93

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. But they also need to remain nimble and have backup plans as the social space continues evolving.

Social Media 92

Social Media Brands How To Metrics 92

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights.

Social Media 135

Social Media How To B2B Team 135

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

Data 62

Data Social Media ROI B2B 62

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 134

Analytics Report Social Media Google 134

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. And the challenges don’t end there.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . This makes target marketing much easier. . It has more than 2.93

B2B 98

B2B Platform Social Media YouTube 98

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 124

Social Media Management Review Social Media Tools 124

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. On their own, both marketing channels have unique strengths and weaknesses.

Campaign 52

Campaign Social Media Marketing Metrics 52

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media HootSuite Meme Influencer 142

Oktopost

JULY 26, 2022

Discovery meetings are your best chance to show leads the value you can offer. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. What is a discovery meeting? Why are discovery meetings important? Quick Links.

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Template Templates Meeting B2B 69