Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Digimind

OCTOBER 6, 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19.

Research 103

Research Marketing Data Activities 103

Audiense

MARCH 13, 2019

Maybe you have not thought about it, but from the moment you first used an audience intelligence platform, such as Audiense Insights, you became an amateur consumer researcher (unless you did not already dedicate yourself professionally to it).

Research 131

Research Marketing Platform 131

Social Media Today

JUNE 20, 2023

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 216

Tools Research Survey Marketing 216

Audiense

JANUARY 30, 2019

In the 30 market research predictions some professionals have done for 2019 (in a large article published in the GreenBook blog ), innovation is a common denominator.

Research 109

Research Marketing Publishing Data 109

Social Media Today

FEBRUARY 14, 2024

Snapchat needs to find more ways to maximize its business opportunities.

Research 146

Research Marketing 146

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Research 98

Research How To Marketing Price 98

Social Media Today

FEBRUARY 14, 2024

Snapchat needs to find more ways to maximize its business opportunities.

Research 127

Research Marketing 127

Audiense

JANUARY 29, 2020

The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity. This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab.

Research 121

Research Marketing Collaboration Activities 121

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. Read the whole entry. »

B2B 165

B2B Research Video Marketing 165

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter'

B2B 263

B2B Social Networking Research Marketing 263

Social Media Today

JANUARY 13, 2022

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 216

Instagram Research Platform Survey 216

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. Don’t be held back from expanding for lack of research.

Research 101

Research Tools Marketing Adwords 101

Audiense

SEPTEMBER 6, 2019

Insights professionals, data analysts, leading brands, researchers, marketing professionals, consultants and academics met this week to discuss and share their visions and experiences about the industry in one of the most important events in the sector, ESOMAR Congress 2019 - The Global Data & Insights Summit , in Edinburgh.

Research 101

Research Company Trends Marketing 101

Social Media Today

MARCH 10, 2021

Snapchat has published a new report which looks at the rising influence of Gen Z, and the technology trends that will shape the future.

Trends 212

Trends Research Influencer Report 212

Audiense

MARCH 18, 2021

Ask any marketer what a typical day looks like and we’ll be able to reel off a list longer than your arm. Marketers juggle a lot of priorities and we’re expected to deliver across all our campaigns… and then some. Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team.

Survey 148

Survey Research Strategy Marketing 148

Audiense

OCTOBER 8, 2023

Audience research is defined as research conducted to learn about your audience to help you better understand them and their preferences. It’s increasingly in demand but why is audience research so important?

Research 60

Research Campaign How To Marketing 60

Digimind

DECEMBER 8, 2020

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Research 55

Research Marketing Company Products 55

Social Media Today

JANUARY 13, 2022

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 159

Instagram Research Platform Survey 159

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

Research 70

Research Advertising Content ROI 70

Social Media Today

JUNE 5, 2019

LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.

LinkedIn 168

LinkedIn Research Marketing Tools 168

Social Media Today

MAY 23, 2018

Keyword research is fairly simple, even in the social sphere. You just have to know which tools to use.

Research 168

Research Social Media How To Marketing 168

Devumi

NOVEMBER 1, 2017

A new research study reveals more reasons why marketers should join and start pinning on the site to earn Pinterest sales. The post New Research Shows Promising Pinterest Sales Potential for Marketers appeared first on Devumi.

Research 60

Research Marketing Study Sites 60

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. » Social Media Research' In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. »

Research 158

Research Sample Samples Analytics 158

Awario

FEBRUARY 18, 2021

For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy. Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts.

Analysis 78

Analysis Research Forums Marketing 78

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. How our own political voting process is the biggest content marketing project in America.

Research 60

Research Marketing Compete Cost 60

Audiense

MARCH 9, 2021

Have you ever heard the story of the old man using a chainsaw to carve the Thanksgiving turkey?

Project 125

Project Research How To Marketing 125

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. If you do not want to be sold as a lead, then you have the option to purchase the research. Well, almost. – Value Drivers.

Research 113

Research Report Cymfony Social Media 113

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. And what is working and not working?

Research 143

Research Strategy Influencer Survey 143

Audiense

JANUARY 11, 2021

Audience research is defined as research conducted to make discoveries about your audience to help you better understand them and their preferences.

Research 88

Research Campaign How To Marketing 88

Laurel Papworth

FEBRUARY 19, 2013

Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool. One of the things I point out in my classes is that you don’t have to advertise to get a good grasp of your market segments keywords ie.

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Social Media Today

JUNE 3, 2018

Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.

Research 166

Research Tools Content Marketing 166

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Planned Research. Data-Driven Research. Free Research. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Search Forrester.com.

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Research Strategy Policies Marketing 208