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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Instagram 107
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

This means that you can select to only have the ad appear on Facebook News Feed for a specific device, or only on Instagram Stories for a specific device, etc. To dig deeper, check out this article about comparing Facebook and Instagram audience sizes. For what sort of campaigns might you utilize device targeting?

Mobile 174
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 234
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile? Let’s get into it.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Browsing brands on Instagram. What is mobile commerce? What is mobile commerce?

Mobile 108
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Quick Take: Should Brands Get On Threads, the New Twitter Clone from Instagram?

Ignite Social Media

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. So What Should Your Brand Do?

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