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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? Table of Contents .

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

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How to Develop Social Media Content Pillars

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. that quality, social-first content is crucial to success on social media. If you’re reading this, you probably know ??that

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3 Steps to Creating Effective Social Media Content

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Know What You’re Up Against. Ask “Why?”.

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The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Gurus have burned the best of us — including these five leading social media marketers. Dorien Morin-van Dam, More in Media.