Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. And 82% of that group report that those tools have already driven positive results. You’re in charge.

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Team Social Media Management Skills Trends 135

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Start tracking the hashtags your audience uses. Two words: Social listening.

Engagement 110

Engagement UGC Facebook HootSuite 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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B2B ROI Social Media Hashtag 91

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

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Video Social Media How To Trends 129

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Want a synopsis of your last webinar to share on LinkedIn? Summarize this social media report for my CEO.

Social Media 140

Social Media HootSuite How To URL 140

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

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Tools Tips Marketing Social Media 277

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Pam Moore

AUGUST 3, 2016

Smart marketers know they must focus where their customers are hanging out online, not where the fud and the hype of the internet tell them to invest their hard earned dollars. Our agency, Marketing Nutz, works with brands both large and small and I can tell you we have numerous clients in this situation.

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Instagram Advertising Comparison Training 60

Oktopost

FEBRUARY 24, 2022

Social selling goes even further to benefit both B2B brands and individual salespeople: Thought Leadership: Another interesting statistical insight is that 47% of buyers report being influenced by thought leadership to purchase from a vendor who they hadn’t previously considered a leader in their field. Use LinkedIn Sales Navigator.

B2B 171

B2B Brands LinkedIn Groups 171

Writtent Blog

DECEMBER 14, 2014

The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates. Marketer Liga Bizune recommends sending a series of emails, perhaps themed around Advent, the 12 days of Christmas, or Hanukkah. Host a Webinar.

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Newsletter Sample Samples Template 111

Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. ” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media.

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Guidelines Hashtag Training Journal 67

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic. We’ve got you covered!

Social Media Management 104

Social Media Management Social Media Tools URL 104

agora pulse

NOVEMBER 2, 2016

If you’re a busy social media manager juggling multiple social media accounts , reviewing analytics reports, and tracking smart goals. And just like with your normal images, you can use relevant hashtags to make it easy to find and view your posts. So how does Instagram Stories fit in with your overall marketing strategy?

Instagram 60

Instagram Curation Feed Feedly 60

Laurel Papworth

JANUARY 23, 2017

Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. Intended Audience. Workbook (PDF) and printed material.

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Course Facebook Social Graph URL 40

Sprout Social

JULY 7, 2016

The marketing potential is high, but how do you maximize it? Here are some Facebook Business Page tips to up your marketing game. Notice that she has included her handle, a hashtag and a nice quote. Jay Baer hosts a show called Marketing Marvels and he embeds it onto his Facebook Page. Define Your Facebook Goals.

Tips 73

Tips Facebook Real Estate Mobile 73

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% China and India may be TikTok’s largest markets, but Brazil is the fastest growing market in terms of year-over-year downloads. AppAnnie reports 375% growth in the U.S., of downloads.

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Marketing Statistics Hashtag Startup 145

agora pulse

MARCH 1, 2021

These leads are more commonly known as Marketing Qualified Leads (MQLs). Run Q&A webinars and product demos. Not only will paying Facebook for micro-targeted ads help you cut through the competition and reach more people but, with their weekly performance reports, they’ll also tell you exactly what’s working and what’s not.

How To 174

How To Hashtag LinkedIn Newsletter 174

Waxing UnLyrical

DECEMBER 21, 2010

so that they’re alerted to those posts, using hashtags to call out and index conversations, a widget that you can add to your blog, posting to multiple “Amplogs&# (the sites you set up on Amplify, though as of now, you can’t do this at one go), and more. You liked this idea too, btw. :) Its amazing how far Amplify has come.

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. Unfortunately, businesses aren’t always sure what that value is.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

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B2B Social Media Hashtag Press Release 137

Oktopost

SEPTEMBER 11, 2023

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. From Stats to Reports: How to Highlight Your Success How do you make yourself indispensable to your organization? But doing so is easier said than done.

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

JANUARY 12, 2021

However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. Reporting on social data is not just about understanding whether you reached your goals and learning what worked or didn’t. At what stage of the marketing funnel does that content fall? We are not the same.

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Data Social Media Content Sentiment 144

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. ” However, social shares can clue you into a variety of ways to bolster your marketing campaigns. This rings true beyond social media, too.

Campaign 114

Campaign Social Media Hashtag Sentiment 114

agora pulse

MARCH 24, 2020

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. A Quick Start Guide to Social Reports.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Keyhole.co

NOVEMBER 2, 2022

With over 2 billion active users , Instagram is one of the most potent platforms for marketers and brands to grow their business online. So, here are 11 tried and tested Instagram marketing tips to ensure that your content is prioritized by Instagram’s algorithm, quickly reaches your target audience, and helps boost engagement.

Engagement 52

Engagement Instagram Tips Hashtag 52

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Webinars / webcasts.

B2B 190

B2B Social Media Alltop Marketing 190

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search.

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Hashtag Influencer Trends Industry 138

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Makes sense to me. Wanna Subscribe?

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Class Campaign Klout Influencer 233

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

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Questions Social Media HootSuite Marketing 141

agora pulse

AUGUST 18, 2020

If you’re managing social media channels professionally for a social media marketing agency or digital agency, you need to create a social media calendar. This ad for a Burger King croissants went out just before breakfast to hit those hungry commuters: Agorapulse’s reporting shows you when your fans are most active. Hashtag days.

Social Media 210

Social Media How To Hashtag Curation 210

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Was it a hashtag? Twitter Analytics Guide. Updated in November 2020. How to Use Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming.

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LinkedIn How To Collaboration Analytics 91