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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.

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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222
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List of Rules to Remember When Engaging in Social Media

Mindjumpers

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? Make a plan and guidelines for your employees. Think before posting.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. This could be something as simple as reposting their social media posts where they tagged your brand.

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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy?

Policies 186
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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.