Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

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Research Focus Group Survey Statistics 172

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

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Data Sample Samples Survey 222

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. That goes for Instagram geo-monitoring too. What should you be listening for?

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 103

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Twitter sucks at this sort of thing and will pay the price. Lube anyone?

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Research Nielsen Sentiment Facebook 107

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Source: Hootsuite’s Digital Trends report 2.

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Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

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Content Meeting Process Sentiment 144

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

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Real Estate Comparison Focus Group Blogosphere 177

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. It finds your customers Companies using traditional marketing methods (e.g.

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Social Media Strategy StumbleUpon Digg 269

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

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ROI SEO Social Media Tips 114

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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Reputation Social Media HootSuite Sentiment 108

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

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Sprout Social

JULY 6, 2023

The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product. Track conversations around your brand Social is like a 24/7 focus group. This data helps you track performance and improve your strategy.

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Data Social Media Metrics Analytics 133

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Clearly, the sentiment there is negative as I gathered when I figured out where you all came from My thoughts is that there’s mostly a “why didn’t I get picked?&# mentality there.

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Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

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B2B Research Sentiment Marketing 114

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. million mentions of Wordle on Twitter, up 9,971% from December 2021. Brands who got cultural advertising right.

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Brands Meme How To Advertising 115

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Practice social listening Social listening can help you keep track of the overall consumer sentiment around your brand, identify issues as soon as or even before they arise, address feedback instantly and learn about customer preferences, expectations and evolving demands.

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Strategy How To Metrics Loyalty 134

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. People don’t know what they want until you show it to them.

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Social Media Management Data Social Media Sentiment 67

Sprout Social

JANUARY 30, 2023

Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

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Examples Brands How To Aggregator 115

Sprout Social

NOVEMBER 13, 2019

Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. And that’s people’s sentiments and opinions.

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Crowdsourcing Social Media How To Team 96

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Last night my name was trending at third on Twitter in the United States. Still, it never hurts to remind your Twitter followers or the folks on your email list that they’re missing out on your Instagram content. But with the right tools, you can do some social listening to gauge sentiment and identify trends. It’s barely 11 AM.

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Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

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Digg StumbleUpon Communities Upcoming 100

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. How can I help you?

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