A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
I focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Where You Can Find Samantha McCain You can find Sam on Twitter , Facebook , and LinkedIn. You can also find her working on—and upgrading— The Focus Group blog.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Don’t get it twisted, Twitter Insiders are no one-trick pony.
How Manwich Could Use Twitter Without Even Being On It
AUGUST 31, 2012
Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. You don’t need to create a focus group; you have one already. How Manwich Could Use Twitter Without Even Being On It.
Our Hamilton public engagement campaign turns PR disaster
JANUARY 19, 2013
in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy.
[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)
FEBRUARY 8, 2017
Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups.
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.”
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).
Manwich: A Case Study on Social Media Listening
MAY 29, 2012
Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. You don’t need to create a focus group; you have one already. You knew this day would come.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.
Think Like a Television Network to Create a Winning Social Media Strategy
Convince & Convert
MARCH 8, 2017
For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
6,000 Tweets per second are published on Twitter. Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. What constitutes authenticity varies among different age groups.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my!
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos.
12 Reasons You Should Use Twitter for Business
DECEMBER 14, 2010
In April of 2009, I was scrolling through Twitter and found an article in USA Today , written by Steve Strauss in his “Ask An Expert column, and was titled, “ Should Entrepreneurs Twitter? I get all of my news from Twitter.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.
An Introduction to Social Media for Business
AUGUST 23, 2016
Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout.
The Wisdom Of One
AUGUST 5, 2011
New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" twitter. Do you think that Social Media can fuel innovation?
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g.
How to Make Social Advocacy Part of Your Employees’ Daily Routine
Convince & Convert
NOVEMBER 17, 2016
A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.” Google+ (or Google Plus) is many different things, depending on who you ask.
Where Big Ideas Come From
MAY 16, 2012
It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. This means we don’t necessarily pull out our phone while waiting for the bus or the doctor, and check in on Facebook or Twitter.
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
APRIL 21, 2016
Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group.
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. From: Twitter Data: The long term benefits you need to be unlocking ).
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post.
Crowdsourced Funding: How to ask for $75K but get $1.5million
FEBRUARY 12, 2012
It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
While this isn’t really a how-to step, he does say, “I am constantly posting videos on YouTube, beating up Twitter like a bully, and banging on every other social platform available to me.” By Gini Dietrich.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Want to know how 11 million Australians will vote?
6 Ways to Stay Ahead of What the World Thinks
Convince & Convert
AUGUST 27, 2015
Twitter. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web?
How Your Brand Can Win Over Online Customers One Skeptic at a Time
Convince & Convert
JULY 2, 2014
It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat.
How JetBlue Delivers Amazing Social Customer Service Working From Home
Convince & Convert
JANUARY 16, 2015
With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. The team is also used as a sort of focus group for various marketing ideas.