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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. And the memes started flowing. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back).

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. So how do you adapt your brand voice for social? That’s social-first in a nutshell.

Brands 115
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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own!

Marketing 217
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How to Succeed with B2B Facebook Ads

Oktopost

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase.

B2B 118
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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 109
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3 Social Media Trends to Watch in 2020

Likeable

Instagram announced its plans to remove public engagement counts from posts in the feed, citing the desire to create a healthier platform environment—one not driven by post performance and comparisons to other users, which research suggests does active harm to our mental health. And that’s precisely what users are drawn to.

Trends 57