Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. You need to be able to convey your message clearly and consistently across a variety of stakeholders.

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Skills Template Templates Travel 113

Sherrilynne Starkie

JANUARY 29, 2018

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Analyst skills and aptitudes. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Linguistics skills are important too.

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Consultant Analytics Social Media Sysomos 347

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

SocMed Sean

JULY 17, 2018

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. Below are 7 important skills that every aspiring marketer should learn. Skill #1: Good Oral and Written Communication.

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Skills Marketing Posterous Team 220

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

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Team Tools Social Media HootSuite 219

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Facebook has launched several new features to make it easier for publishers to go live. LinkedIn introduces job matching feature.

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Social Networking Features Hotels LinkedIn 186

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

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Social Media Strategy Marketing Curation 178

Sherrilynne Starkie

DECEMBER 6, 2017

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts. The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Consultant Social Media Curata Sysomos 309

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. A good social media consultant understands the basics of search engine marketing. Keyword strategies.

Consultant 220

Consultant Social Media Marketing Skills 220

Proactive Report

APRIL 7, 2022

A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. Traditional marketing and PR skills are still vital, but clients and employers want more.

Skills 59

Skills Survey Report LinkedIn 59

Oktopost

NOVEMBER 25, 2020

Getting a seat at the executive table requires strategic leadership and strong communication skills. Looking for More About Effective Communication Skills? Follow Oktopost on LinkedIn , for meaningful discussion and insight on strategic social media communication and messaging.

Skills 125

Skills B2B Strategy Apple 125

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

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Social Media Video Company Content 246

Mindjumpers

OCTOBER 11, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. These are the three main areas that PR’s should be factoring in as part of their core skill set.

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Skills Social Media Blogger Embedding 215

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. Extract your best customer feedback and feature it prominently in social content.

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Social Media Transportation Review Instagram 96

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Social media is increasingly integrated with e-commerce.

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Consultant Social Media Drupal Content management systems 265

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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Template Templates Social Media UGC 145

Social Media Today

SEPTEMBER 27, 2021

The second season will feature insights from the social media managers behind Target, BarkBox and more.

Skills 202

Skills Social Media Management Video Tips 202

Hootsuite

APRIL 21, 2021

Looking for ways to boost your professional Instagram skills? These courses will teach content creators, small business owners, social media managers, and digital marketing professionals everything they need to know to run successful social media campaigns. Setting up + optimizing social media profiles.

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Course Training Skills Instagram 131

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? “PR agencies operating with employees that are trained as generalists…simply cannot keep up to date with the necessary knowledge and skills to succeed.” We don’t rely on a specialist social media team, as Simon suggests.

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Social Media Team Blogger Skills 327

Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. Memes can really help fill your social media content calendar and are pretty much guaranteed to delight your audience. What is a meme on social media?

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Meme Social Media HootSuite Instagram 88

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Collaboration Social Media Project Reputation 93

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

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Social Media Management Social Media Trends Meme 183

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 118

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples).

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Examples Social Media Skills Team 102

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

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Industry Social Media Training HootSuite 170

Ignite Social Media

AUGUST 28, 2019

We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. Social Media Quickstarter. The best part?

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Social Media Management Course Social Media Conference 123

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

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Social Media Management Cost Social Media Price 125

Buffer Social

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

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Social Media Repository Curation How To 99

Ignite Social Media

APRIL 21, 2020

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know. Facebook- Live vs. Premiere.

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Social Media Notification Instagram Hosting 149

Keyhole.co

JANUARY 26, 2024

The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. This blog examines Skims’ social media strategy and how the brand leverages influencer and celebrity partnerships. Here’s the total followers on Skims’ main social media accounts.

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Influencer Social Media Strategy Marketing 59

agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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SEO Social Media Reddit Hashtag 190