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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences. You can then quickly take steps to resolve the problem.

Skills 109
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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media. Photo by Carlos Muza on Unsplash.

Skills 179
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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

These skills for social media managers are practically requirements! And social media managers have to do all that while they keep up with ever-changing social media features and algorithms. So let’s take a look at the 10 skills all social media managers must have if they’re going to excel. Strategy matters.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Read this book to improve your writing skills so you can attract and retain more customers for your business.

Skills 195
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Digital Skills not Keeping up with Demand

Proactive Report

A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. Traditional marketing and PR skills are still vital, but clients and employers want more.

Skills 59
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Earning Your Seat at the Strategy Table: The Must-Have Communication Skills

Oktopost

Getting a seat at the executive table requires strategic leadership and strong communication skills. Looking for More About Effective Communication Skills? Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify.

Skills 127
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Improving Your Selling Skills for the Virtual Landscape

Socialmedia.biz

Improving your virtual selling skills is crucial to keep up with the rapidly changing business environment. Using visuals will keep them focused while you talk about the features of your product or service and help them to retain the information. When it comes to sales, the key to success is always the relationship.

Skills 87