Social Media Has Changed The Fashion Industry


For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. Google continues integrating its entire ecosystem into the + social network , and the biggest social chip is being added to the mix — YouTube. YouTubeImage by Monkey at Large.

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Good Old Fashioned Values

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When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" We are not going to bend technology and innovation to our traditional, good old fashioned values. youtube.

McDonald’s Celebrates 30 Years in Spain With a New YouTube Video


The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. The video is placed on their YouTube page. The video can be found on the McDonald’s Spain Youtube page.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media


Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago?

The Pending Influencer Marketing Bubble

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This is especially true in more mature influencer marketing categories like beauty and fashion. Becoming a beauty and fashion influencer these days, is like the new mommy bloggers of a few years back. fashion. fashion influencer. youtube. .

Get Creative with B2B Marketing in 2015


Teach your clients something new, but don’t feel you have to do it the old-fashioned way. YouTube. Since we’re discussing videos, how about using YouTube for marketing? Behind Google, YouTube is the second-most used search engine – which means there’s tons of potential.

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ICYMI – Facebook, Snapchat Fashion Week, Instagram

Danny WhatMough

YouTube rolls out interactive cards. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. YouTube provides the ability to show 360 degree videos. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook says no to exposed buttocks and nipples. Twitter is experimenting with TV timelines.

Youtube Makes Interactive Gallery


More than 80,000 entries of footage from 197 different countries were submitted to Youtube – all recorded by people on the 24th of July to document this day and to show the rest of the world a glimpse of their life. This is a smart and interesting way for Youtube to display the many videos.

It's Not Easy To Be A Loving Brand These Days

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We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. We've even seen one of the world's top YouTuber's (one that brand's loved to attach on to) lose their entire revenue stream after posting racist content. fashion. youtube. youtuber. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.

Is Bethany Mota The Future Of The NewFronts?

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YouTube , AOL and more want the mass advertisers to definitely shift their ad dollars to online video. Yesterday, Bethany cracked six million subscribers to her YouTube channel. Young girls interested in fashion, shopping and trends tune in with massive numbers (and they are loyal beyond reason). She doesn''t stop at YouTube, she''s active on Twitter (1.43 fashion. youtube. youtube channel.

The Most Popular News Sites on YouTube

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. It just goes to show how times (and fashion, literally!)

10 Tips For Taking A Vacation From Social Media

SocMed Sean

7) Buy a guidebook featuring popular restaurants, tourist destinations, maps, and travel tips – I know it seems old-fashioned, but having a physical book will help keep you off Google Maps, Yelp, Foursquare, and Urban Spoon. I’m making the official call. Social Media is ubiquitous.

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Social Videos – Why, Where And How?


Well, almost everyone can stay focused for 15 seconds, which is the advantage over the traditional longer-form videos we know from Youtube and commercials. The app was launched in August and by no one else than the founders of YouTube.

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An Interactive YouTube Adventure


The pizza chain HELL , located in New Zealand, has created something to entertain their customers with and to give them the control in an interactive YouTube adventure. YouTube has been a great place to publish fun ad videos in the hope that they will go viral.

YouTube Launches Charts of Top Videos


If you want to visit the YouTube Charts, you only have to click on the “Browse” page , when entering the website of YouTube, and then the “Most Viewed Today”. Here, it is visible that the YouTube Charts rank videos in an organized list assigned with number ranks – opposed to earlier.

YouTube Launches Charts of Top Videos


If you want to visit the YouTube Charts, you only have to click on the “Browse” page , when entering the website of YouTube, and then the “Most Viewed Today”. Here, it is visible that the YouTube Charts rank videos in an organized list assigned with number ranks – opposed to earlier.

Youtube Makes User-generated Feature Film


On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project. 2010 TweetYou may remember Youtube’s user-generated film project called Life in a Day which I wrote about earlier this summer.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Also, have you heard of YouTube Live?

Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “400 hours of video uploaded to YouTube every minute.”

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The Pending Influencer Marketing Bubble

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This is especially true in more mature influencer marketing categories like beauty and fashion. Becoming a beauty and fashion influencer these days, is like the new mommy bloggers of a few years back. fashion. fashion influencer. youtube. .

Why the Twitter-NFL Deal Is a Hail Mary That Will Work

SocialTimes Twitter

Even good old-fashioned TV gets in on the action. There are still a lot of people that watch good old-fashioned linear TV, but the numbers are going the wrong way. These days, YouTube claims that it reaches more 18- to 49-year-olds than the top 10 prime-time TV shows. There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are.

Is Television Lying To Us?

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YouTube. How can TV advertising be more efficient than running a video ad in a pre-roll that can be so well targeted on YouTube , or a myriad of other online video channels? It's that digital and TV must work in a more complimentary fashion. YouTube sensation, Bethany Mota , has close to 9 million subscribers to her channel, and almost all of her videos can crank past the 3.3 youtube. So, what do you think? Is television lying to us?

An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers


There are a huge amount of creative videos out there – like for instance An Interactive YouTube Adventure (by Hells Pizza) and The Most Badass YouTube Video Ever (movie trailer for The Expendables ). uses of Youtube that shows the potential of their platform.

The Most Badass YouTube Video Ever?


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? An Interactive YouTube Campaign By Tipp-Ex says: September 3, 2010 at 2:45 pm [.]

TED And The Art of Loyalty

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Today, TED is curated by Chris Anderson through a charitable foundation, and is best known for the TED Talks that gobble up audiences by the hundreds of millions via online video channels (their own, YouTube , podcast , and more) and their 18-minute presentations on topics as diverse as creativity and education to how video games can save you and why every adult needs a LEGO collection. youtube. People don''t like to admit just how addicted they are to their smartphones.

The Facts, The Stats And The Story About Youtube


The founders, who all met while working at Paypal, created Youtube because they wanted to share videos from a dinner party with friends and their email programs couldn’t handle the large size video files.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Fashion: Woman 2.9% – Men 7.8%.

Influencer Marketing Just Hit the Big Time

Convince & Convert

Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance.

New Feature: Get More YouTube Subscribers Through Video Collaborations


It is now easier than ever to get more YouTube subscribers thanks to YouTube identifying a key aspect of how people use their service. The new YouTube Creator Credits feature. That one extra click was one too many for YouTube! A bonus way to get more YouTube subscribers!

Wanting Something

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We want our videos to go viral on YouTube. The same is true about Twitter, Facebook, YouTube or whatever. in a timely fashion), but the truth is a little different. youtube. advertisingcampaign blog blogging brand content creativity facebook humility marketingstrategy onlinevideo publishing speakingengagement talent twitter viralvideo webanalytics youtubeHow badly do you want something?

The Marketing Problem Is Simple: There Are Too Many Ads

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or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? youtube. As a brand, do you find it hard to put your message in front of the right audience?

The Misery Of Monetization

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You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). Look at what YouTube is doing to try and figure out if people like ads before watching an online video clip ( TrueView is some interesting stuff). youtube. Do you know which brands struggle with monetization?

What Does it Take to Go Viral Nowadays?


Not only did Richard get millions of YouTube views, he also accepted this “meet-and-greet” invitation with his idol. Richard was given an unlikely opportunity which he capitalized upon in a grand fashion.

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Stories Die When There Is No Experience With It

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Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. youtube. Transmedia is all the rage these days.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

YouTube. via YouTube. were surveyed about fashion, video games, Apple products, and social networks. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. over 1 billion monthly unique users.

5 Types of Brand Influencers: Which One is Right for You?


What about a trendsetting YouTuber? Trendsetting influencers are most popular in the fields of beauty, fashion, entertainment, and technology. And style bloggers, who update fans with the latest fashion trends and tips.

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Google+ Gets A Facelift, But How Social Is It?

Small Business Mavericks

Youtube – video storage and sharing and the increased monetization of video. Pinterest – marketing channel for the three F’s – food, fashion and family. Social Media facebook LinkedIn Myspace Pinterest SEO Twitter YouTubeI checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. The two are nothing alike, yet that was my initial reaction. Perhaps I’d spent too long on Facebook.

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What We Found Out About Chanel, Louis Vuitton, Gucci, and More on Instagram

Simply Measured

Instagram has caused a fundamental shift in the way we consume content, especially when it comes to visually rich verticals like fashion and beauty. Most top luxury fashion brands have a presence on Instagram, and already have a huge following.