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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 306
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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

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Foursquare Reaches 100 Million Checkins

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Popular Blog Posts About Social Media OliveWoo–The First Location-based Date Service » Foursquare Reaches 100 Million Checkins Posted by Anne Herngaard Jul 21st, 2010 Tweet Yesterday, the location-based network Foursquare hit the 100 million checkin threshold.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” But others are hot tech startups like Back.ly

B2B 154
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Fastrack Adopts Social Media

The Marketing Blog

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan.

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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at PaulWriter.com July 22, 2010.4:44 Realizing the problem, we explored the army of social media tools. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media.

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Driving Traffic From Blog Comments

The Marketing Blog

The whole concept of networking with others and understand what others are talking about, educating yourself with other’s thoughts well that’s the core I’d highly recommend reading Caroline’s post , not from the numbers perspective but primarily from the qualitative insights that she shares.

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