Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. One tool available is URL parameters. Ad Name: {{ad.name}}.

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URL Facebook How To Analytics 210

Jon Loomer

AUGUST 19, 2020

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data. Why Does This Matter?

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Trends Google Social Media Comparison 128

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Facebook How To URL Cost 200

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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Advertising Facebook CPC CPM 305

Sherrilynne Starkie

JANUARY 18, 2014

Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter). It’s an easy-to-use note taking tool that syncs with Google Drive, so updates and additions are kept current, in the cloud and ready to access. Hands free Facebook.

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Organization Google Policies Privacy 314

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks.

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Organization Conversation Facebook Metrics 211

Jon Loomer

JUNE 11, 2020

How much do you know about the Facebook pixel? Facebook Pixel Masterclass. What is the Facebook pixel? An image that you can place on your website showing your Facebook credentials. An image that you can place on your website showing your Facebook credentials. A forum for contacting Facebook support.

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Facebook Eventful WordPress Price 217

Keyhole.co

OCTOBER 18, 2024

Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. Pro: High user engagement Facebook Ads benefit from the platform’s high user engagement.

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Campaign Facebook Strategy CPC 52

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. followers . Follow List. Embed List.

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News Google Social Media HootSuite 170

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 205

Sherrilynne Starkie

OCTOBER 21, 2013

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

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Google Privacy Advertising Social Networking 265

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 203

Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. Facebook doesn’t care.

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Eventful Facebook Conversation Upcoming 211

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 197

The Realtime Report

JUNE 23, 2014

consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of those apps are viewing their private information–and to manage that access. Apps that access personal information. Apps that access other information.

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Mobile Notification LinkedIn Privacy 167

Idaconcpts

MAY 30, 2012

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Facebook currently does not offer anything like this.

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Google Facebook Comparison Privacy 137

Small Business Mavericks

AUGUST 6, 2011

It wasn’t long ago that Facebook surpassed Google in being the most visited website online. But Google+ could change that. What would Google+ have to do to make itself the No. The big beef a lot of people have with Facebook is that it isn’t “open.&# Not on Facebook. 1 social network.

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Google Facebook Instant Messaging Privacy 180

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. It’s trained to provide responses based on the information it’s been fed. You can do this, too.

Strategy 208

Strategy How To Facebook Training 208

Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. This is a big deal.

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Eventful Facebook URL Conversation 215

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. But little by little Twitter and Facebook have taken over the reader duties for me. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.

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Features Google Reader Facebook Flipboard 271

Jon Loomer

OCTOBER 30, 2023

Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Subscription Details Beginning in November, users in The European Union, EEA, and Switzerland will have the option of signing up for a paid, ad-free subscription on Facebook and Instagram. It’s no longer a rumor. On web: €9.99/month

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Instagram Facebook Privacy Advertising 197

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

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Google Facebook Paid Search Advertising 132

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

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Analytics Google How To Overview 145

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

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Facebook Committee Sports YouTube 150

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Activities Facebook How To URL 205

Sprout Social

MAY 19, 2022

Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. Why use a Facebook pixel.

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Facebook Marketing API Campaign 132

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Think Google and Alphabet.).

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Facebook Virtual World Advertising News 204

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! What is Facebook SEO? If your Facebook page is a mini-website, picture Facebook’s feed as the SERP.

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SEO Facebook HootSuite URL 122

Jon Loomer

DECEMBER 3, 2018

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook. .”

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Conversation Adwords Facebook Campaign 167

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. The purpose of the Google My Business Messaging feature.

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Examples Google HootSuite Notification 134

Waxing UnLyrical

AUGUST 2, 2011

It used to proclaim at program breaks: “WXXX, where information is power.&#. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. “It’s too much information at once! “It’s too much information at once!&#

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Patterns Applications Flickr eBook 176

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

Tips 145

Tips HootSuite Facebook Badge 145

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 155

Conversation Facebook URL Report 155

Jon Loomer

FEBRUARY 7, 2019

Facebook advertisers have a deep toolbox available to help reach their ideal audience. How much of your traffic comes from Google? It’s not because I have access to any Facebook features that others do not. Install the Facebook Pixel Helper Chrome plugin (it’s free). Go to Google. From Instagram?

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Facebook How To URL Template 167

Jon Loomer

MARCH 4, 2021

You can find this in Facebook Analytics by creating a filter for people who used a particular app or device (select iOS for Device OS). You can also use Google Analytics by going to Audience > Technology > Browser & OS and then select “Operating System.”. Then export it so that you have that information later.

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How To Facebook Advertising Eventful 210

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

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YouTube Strategy B2B Marketing 111