Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.
Public Relations: The Two Sides of Information Access
MAY 6, 2013
Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The perils lay in the ability of anyone, anywhere…at any time…to acquire information that, sadly, could be used to inflict harm on others.
What Information Is Not
AUGUST 2, 2011
It used to proclaim at program breaks: “WXXX, where information is power.. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. “It’s too much information at once!
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Informal Learning in 10 minutes. Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Very nice video on informal learning.
How to Take Advantage of the Google-Twitter Partnership
Saying It Social
MAY 21, 2015
Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button.
Five Easy Ways to Use Google+
JULY 25, 2012
Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? All you need is an Internet connection, a Google+ account, and a computer camera or web cam.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.
Google Places, Google+ Local, And You
Small Business Mavericks
JUNE 13, 2012
Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. How Google Places Became Google Local. Well, the Google Local part does. So Google Local is a good name. Why You Should Use Google+.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
And yesterday, Google+ launched a new design that looks scarily similar to Facebook. If you don’t want your personal information used in Big Data , don’t use the Internet. Google+ Design. It’s been a busy week in the PR/marketing/social world!
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.
Differences Between Facebook and Google+
MAY 30, 2012
Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?
How Indian Politicians are Using Google+ Hangouts
APRIL 19, 2013
But Google has completely changed the way we “hang out” with our near and dear ones. Image: SatishAcharya via Google, CC 3.0. Considering the power and reach of Google Hangouts, do you think they will become the next best alternative for PR professionals?
GoDaddy Released Personally Identifiable Information To Spammer Without Permission
APRIL 16, 2014
But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. Put the email address in Gmail and it may come up with a Google Account, and even a photo of the person. -
Making Google+ Worth Your Time
AUGUST 1, 2012
This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages.
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.
Youtility – The Marketing Strategy for the Age of Information Overload
Convince & Convert
FEBRUARY 17, 2013
It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Join the pre-release fan club at youtilitybook.com.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. Instead, take your time and do not forget to add any new information. Google Unveils Search Plus Your World.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
This post originally appeared on Mizz Information. As much as I liked the concept of Google+ (or is it Google Plus? However, it seems like the more time goes by, the less likely it seems that Google+ will be around for the long haul.
How to get your content shared on Google+
NOVEMBER 17, 2011
Even though this is a Google product and we know they must have a lot of data and information collected on the conversations on Google+ that data is still pretty hard for users to find. So how can you measure how effective your Google+ engagement is?
How to Enable Google Authorship Information with Better Author Bio Plugin
MAY 15, 2012
Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author’s social media profiles. You can also add links of your Blog, Twitter, Google+, LinkedIn and Facebook profiles on the biography if you wish too.
How To Create a Presence on Google+
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. The benefits of a Google+ presence.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Once a site has cleaned up its profile, breaking free of Panda requires a rolling update by Google.
Boost your business with Google Plus Page ??? How Create Google+ Profile and Page
Social Media Marketing
AUGUST 9, 2014
Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. In doing so, Google pushes the boundaries of fair data use.
Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
APRIL 11, 2012
Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?
The Google+ Project Is Here
JUNE 29, 2011
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. I’m looking at the same information as everyone else.
Google Knol Is Dead
Small Business Mavericks
NOVEMBER 30, 2011
Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. My suspicion is the service isn’t as popular as Google initially thought it would be so they are either selling it or making some kind of deal with the new owners/developers to keep the product going under a new name. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012.
TopSEOs.com Banned In Google
OCTOBER 8, 2014
TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. His posts have always been entertaining, and informative: April 2007: [link]. They were banned in Google. No official word from Google yet why the site was banned.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 3 Google+ Stats and Facts. Digital Information World ).
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Google has paid brands (both company and personal) to jump to Plus and bring their networks with them.