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Top B2B Brands on Social Media

Social Media Strategies Summit

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. If you are implementing a new site feature, see what the audience thinks before you move forward. Consider starting a Facebook or LinkedIn group.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. A social media lead generation strategy is appropriate for LinkedIn, but to get results you need to take LinkedIn’s unique features into account.

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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

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Facebook Instant Articles: How to Get Started for Business

Rebekah Radice

Wondering what Facebook Instant articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. While businesses can optimize their website images, reduce server response times, and avoid redirects, Facebook took things one step further. With its 1.51

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7 Must-Try Social Media Tactics for 2018

Postcron

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Facebook continues to be the industry leader in social engagement. Building on news from the Facebook F8 conference, the focus on group engagement remains strong. Host a Facebook Watch Party.