Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. How can I help you?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. How can I help you?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 27, 2010

What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Comment away! How can I help you?

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. but a right-hand location on content sites.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. Your content becomes an engine for conversions.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

APRIL 1, 2010

However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. How can I help you?

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. If you have a search engine on your website, look at a report that shows what people type into that box. Internal search reports. How can I help you?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. That said there are some options. Businesses need to save time and get to the point quickly.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up. I may run a similar analysis and rank my top posts by page views coming from search engines. Most of the rest are from spring 2010 or earlier. Search does matter.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 21, 2010

There are tremendous social media applications in real estate, but so many don’t “get it&#. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. link] Jay Thompson This may be the best post on social media I’ve seen. It’s how you engage.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. It would be a giant spam engine. It would be a giant spam engine. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Build a website. Keep it updated. It is a tool.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. It would be a giant spam engine. It would be a giant spam engine. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Build a website. Keep it updated. It is a tool.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

DECEMBER 4, 2012

Social Media ROI Measurement Guides. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though. How can I help you?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 8, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with. Interaction.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

This is a page you can use that is publicly available (for the world to see and find via search engines) to help your customers find you. Groups : Facebook Groups still exist, but I wouldn’t encourage using them unless you’re looking to maintain a fully closed and private community in the confines of the service.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

AUGUST 25, 2010

In 1999, Yahoo had 67% of the search engine market. The search engines know what we are searching, FB with the like button knows where our loyalty stands so it makes sense that a brand will take a risk and develop their own network. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Strategy Airlines Types 133