Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

MAY 6, 2024

You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support. The 14 best social inbox tools for 2024 1. Hootsuite is a comprehensive social media management tool.

Tools 82

Tools HootSuite Team Social Media 82

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Sprout users with Advanced Listening can use Topic Templates as a jumping-off point.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 4, 2021

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. Learn how your audience feels about your brand using sentiment analysis.

Data 118

Data Metrics Sentiment Analytics 118

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JANUARY 24, 2022

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Engage your viewers’ emotions. Plus 60% of consumers think short-form video is the most engaging type of in-feed content.

Video 123

Video Social Media How To Trends 123

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Use AI search, filters and engagement analytics to find the best influencers for your brand. Sprout Social is an all-in-one social media management platform that offers powerful social listening features.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

JANUARY 18, 2022

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. Once your Topic is set up, it will continue to collect social data as long as it’s active. . Social listening for audience insights. Social listening for brand sentiment. Brands are, in a sense, celebrities.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Use Sprout’s AI-powered capabilities for: Business intelligence.

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Team Tools Marketing Hubspot 86

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. If your goal is brand awareness, social media can provide a goldmine of data.

Products 129

Products Social Media FAQ Sentiment 129

Pam Moore

SEPTEMBER 7, 2020

Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy. You are not speaking the same language as your management. It could be you are talking apples and your management is talking oranges. Content Calendar Template.

eBook 78

eBook Social Media Template Templates 78

Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Other advantages: Hootsuite also has social listening and competitive analysis tools. You can use these to contextualize your brand’s social data in the broader landscape. Engagement rate.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

MAY 11, 2023

This intel gives you the audience insights you need to create a customer-centric social strategy. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. In two years, they were able to increase their message response rate by 77% and bolster engagements by 2.6

Reputation 124

Reputation Tools Brands How To 124

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

Eventful 107

Eventful Social Media How To Sports 107

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation.

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Team Hubspot Marketing SMS 103

Sprout Social

JANUARY 11, 2023

You tell a compelling data story that helps them visualize how your customer care, awareness and engagement efforts matter to your company’s big picture. You captivate your audience and prove the power of social. Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making.

Template 121

Template Templates Social Media Brands 121

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Embrace constructive feedback.

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Review FAQ Construction Metadata 91

Buffer Social

JULY 13, 2022

Maintaining public relations is essential for personal and business brand building; part of that is customer engagement in both positive and negative circumstances. However, the exception to this rule will have to be your or your social media manager’s mental health , which should take priority over anything else.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. 4 Essential enterprise social media management tips.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

The Social Media Hat

AUGUST 3, 2016

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Luckily, there are things you can do to make your content shares more social media friendly. Install Social Media Plugins on Your Website. Speaking of Headlines.

Social Media 60

Social Media Health Care Content Tips 60

Hootsuite

MAY 18, 2022

This is your one-stop shop for time management optimization. Keep reading to find out the 111 keyboard shortcuts for Mac and PC you need to know as a social media manager. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What’s a keyboard shortcut?

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Even though Facebook may be pushing you to over focus on engagement, it doesn't mean it should be a top key performance indicator for your business. ” Or “how can social media really impact our business?”

Social Media 147

Social Media Training Startup Team 147

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Engagement metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

MARCH 17, 2020

A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Sprout’s mobile apps, available on iOS and Android , have near parity to our web app for all publishing and engagement tools and workflows. . Use Pause All to stop scheduled content.

Features 93

Features Brands Library Team 93

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

OCTOBER 12, 2023

For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. #1 1 Social Media Tool Create. If things are mostly positive, that’s great.

Social Media 120

Social Media HootSuite How To Template 120

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Even though Facebook may be pushing you to over focus on engagement, it doesn't mean it should be a top key performance indicator for your business. ” Or “how can social media really impact our business?”

Social Media 60

Social Media Training Startup Team 60

Hootsuite

JULY 20, 2023

In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right. Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

FEBRUARY 22, 2024

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. Big audiences and high engagement rates don’t guarantee success. It’s all about finding an engaging audience that fits your ideal customer profile (ICP). Another essential: enhanced link tracking.

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ROI Analytics Influencer Campaign 99

Sprout Social

DECEMBER 5, 2023

Sprout Social At the forefront of the list of top online reputation management software is Sprout Social , which functions as a one-stop shop for everything regarding brand reputation management. Podium Another tool that simplifies online reputation management for local businesses is Podium.

Reputation 93

Reputation Software Tools Sentiment 93