Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. As a bonus, geo-tagged posts receive 79 percent more engagement.

Platform 152

Platform Engagement Hashtag Eventful 152

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals.

ROI 102

ROI Social Media Engagement Skills 102

Hootsuite

MARCH 29, 2021

We’re not talking about broems or posts that bait engagement. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Hypothesis: LinkedIn posts without links will get more engagement and reach. Quality engagement boosts organic reach. You’ve seen them.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Pam Moore

JULY 28, 2019

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 60

Social Networking ROI Training Template 60

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline.

Engagement 145

Engagement Social Media How To HootSuite 145

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Pushing your sales agenda Social media posts are not elevator sales pitches.

Examples 136

Examples B2B ROI Analytics 136

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Keyhole.co

JANUARY 4, 2022

LinkedIn analytics tools provide the data you need to improve your LinkedIn ROI, impressions and reach your goals. Plainly put, using LinkedIn analytics, you can say with certainty whether you have hit a new milestone such as audience growth, improved engagement, or conversions.

Analytics 98

Analytics LinkedIn Engagement Tools 98

Sprout Social

MAY 11, 2021

Although many brands make their social efforts seem effortless, the reality is that top-performing accounts don’t ignore the fine details of optimization. The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on).

Social Media 132

Social Media Strategy Engagement Hashtag 132

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. What part does social data play in all this?

ROI 74

ROI Data Cost Influencer 74

Hootsuite

JUNE 23, 2020

YouTube engagement is crucial to your channel’s success. You’ll also watch the ROI for any of your YouTube campaigns tank—something to avoid at all costs. Below are our 5 best tips for increasing your YouTube engagement numbers. What is YouTube engagement? How to calculate your YouTube engagement rate.

YouTube 145

YouTube Engagement HootSuite Collaboration 145

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Where are relevant conversations happening on social media?

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Buzz Marketing for Technology

FEBRUARY 9, 2010

The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 178

B2B ROI Communities Marketing 178

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Give us a shout and let's get to work!

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. Why brand advocacy matters for your company 1.

Brands 129

Brands ROI Authentication UGC 129

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. That’s important for tracing everything back to that critical ROI. 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. So, why does Dashlane use negative emotions in its social media marketing strategy?

Social Media 130

Social Media Brands Content UGC 130

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Ignite Social Media

SEPTEMBER 26, 2016

Tracking ROI back to a particular ad should be easier with new integrations with Visual IQ and Neustar, and the app downloads crowd will have their choice of seven new tracking partners. Photos generated 313% more engagement than tweets without. Tweets with GIFs generate 6x more engagement than basic text updates.

Social Networking 60

Social Networking News Nielsen API 60

Hootsuite

JUNE 29, 2020

new opportunities to grow and engage your audience. In this guide, we explain everything you need to know to conduct an effective audit of your social media channels. We even have a handy (and free) social media audit template to help you get it done in no time. Search social networks. Source: Twitter.

Template 145

Template Templates Social Media HootSuite 145

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

JANUARY 11, 2022

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Network referrals.

Analytics 145

Analytics Google Social Media HootSuite 145

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. The Challenge of Proving Social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Can you actually measure the ROI of social media? The more followers, the better?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Pushing your sales agenda Social media posts are not elevator sales pitches.

Examples 62

Examples B2B ROI Analytics 62

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

FEBRUARY 2, 2023

She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. The findings help Figo reinforce the value of social at their company and pulse-check brand health. By posting every work day, she could identify which content types generated the highest impressions and engagements.

Social Media 110

Social Media Insurance ROI Meme 110

Buffer Social

OCTOBER 21, 2019

Social media engagement seems like a slam dunk strategy. In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter. Social media engagement is public.

Engagement 75

Engagement Social Media Instagram Conversation 75

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

FEBRUARY 7, 2023

Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. And employees want to post about their companies.

Buy 94

Buy Curation Statistics Survey 94

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164