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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Image via We Are Social.

Eventful 206
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars.

Trends 128
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How to Celebrate Social Media Day

agora pulse

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. You see, in the U.S.

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Quick Take: Should Brands Get On Threads, the New Twitter Clone from Instagram?

Ignite Social Media

Of brands posting frequently, and because of the opportunity Threads has to “port over” Instagram followers, there is actually engagement on these posts. While most comments feel lighthearted and positive, we know it’s only a matter of time before reactive engagement on this channel will be a necessity.

Instagram 148