Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

Sentiment 115

Sentiment Press Release Analysis Team 115

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Searching for positive feedback isn’t just about giving yourself a pat on the back; you can use it to thank your most loyal customers and score some easy engagement.

Strategy 130

Strategy FAQ Guidelines Policies 130

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JULY 28, 2020

As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. In a similar move, fitness studio Barry’s posted to its Instagram important safety changes like updates to their air filtration systems and new check-in policies.

Strategy 129

Strategy Retail Marketing How To 129

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

Social Media Privacy Marketing Policies 130

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. 8 and Rule 8.4.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

JANUARY 22, 2020

It also makes it easier for you to engage later on. Doing this will help you fine-tune your social listening process and marketing efforts. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Spotting them can help you identify new niches and audiences to engage with.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 93

Tools How To Sentiment Data 93

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 95

Conversation Strategy Social Media Marketing 95

Sprout Social

JUNE 23, 2021

Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. ” Don’t be afraid to show off your personality and engage your audience. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 118

Strategy Policies Resources Loyalty 118

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. How can marketers strategically leverage Twitter trends? You need to know how to use this information to market your brand, build better campaigns and connect with your audience.

Trends 122

Trends Twitter How To Hashtag 122

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Topic volume stayed at or near one million messages a day for much of February until the US stock markets declined and topic volume soared to 5-6 million messages a day. No signs of slowing down.

Brands 107

Brands Sentiment Conversation Hashtag 107

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Built into the Hootsuite dashboard, Streams can identify engagement opportunities, track competitors, and protect your brand reputation — all in the same place you plan and schedule social content. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Harp Interactive

AUGUST 3, 2010

Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. How do you leverage search marketing?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. — Fluent ??

Content 140

Content Metrics UGC Conversation 140

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Let’s say you’ve recently changed your work from home policy. Embrace constructive feedback.

Review 91

Review FAQ Construction Metadata 91

Hootsuite

MAY 1, 2023

Scheduling posts: At the optimal time and date for maximum engagement. Monitoring: Tracking performance and engagement once posts are live. the marketing team, legal department, outside clients, etc.) Copywriter: Copywriters are responsible for creating engaging posts and captions for social media channels.

Template 134

Template Templates Social Media Tips 134

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. Marketers have already adjusted their social strategies in response to COVID-19. Not everyone is ready to reopen.

Conversation 100

Conversation Retail Sentiment Education 100

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right? Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. This also happens to be a great engagement booster.). Enables instant communication. Let's get spooky. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Sprout’s mobile apps, available on iOS and Android , have near parity to our web app for all publishing and engagement tools and workflows. . We’re in this together.

Features 93

Features Brands Library Team 93

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Running a social media contest is a popular marketing across industries. Data lies at the heart of your marketing efforts. And for 34.5%

Banking 40

Banking Social Media Insurance Policies 40

Buzzlogix

SEPTEMBER 4, 2017

When you do, you build a sense of community among your audience that will lead to positive sentiment. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people. Avoid this mistake by creating a social media policy for your firm and then enforce compliance.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Laurel Papworth

JULY 2, 2013

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Module 1: The 7 steps of social media Engagement . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 102

Course Social Media Press Release Class 102

Social Media Strategies Summit

FEBRUARY 27, 2024

Rather than replying to these online trolls, your best bet is to block them and move on — they’re not the type of people you want to be engaging. GEICO got it right here by sympathizing with the customer, then urging them to follow up by providing more specific information via DM: Hi, I’m sorry for the difficulty with your policy.

Social Media 179

Social Media Tips Guidelines Policies 179

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department.

Microsoft 112

Microsoft Analytics Metrics Data 112

Laurel Papworth

NOVEMBER 3, 2014

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. The 7 steps of social media Engagement . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Social Media 69

Social Media Press Release Class Course 69

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered. 75% of U.S.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Social media governance is a collection of policies, systems, processes, and approval workflows. But a policy alone is not enough. A social media policy sets the stage for social media compliance.

Social Media 104

Social Media Guidelines HootSuite Policies 104