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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. And of course, software skills are paramount. An audit will include audience analysis.

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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase. Engagement, Shares, Comments. Here are the top ones: 1. Email Collection. Increased Sales.

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11 best social media listening tools

Unmetric

This indicates that you missed out on looking at 30% of possible engagement for your brand. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media. About 30% of the tweets that mention brands neglect to use their Twitter handles. . Clarabridge.

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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). Things Companies Don’t Want to Hear about Social Media (Sysomos). MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. Bitly Blog).

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Missed Opportunities

Twist Image

You'll also note that there are a plethora of online pundits who are quick to distill the "rules of engagement" which are, ultimately, personal rules that worked for them (your mileage may vary). Let the consumer choose if they would like more engagement and communication. Brands love their corporate Facebook pages.

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Are Social Causes a One Click Pony?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. As a friend of mine stated on Facebook, it’s almost literally the least you can do.

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