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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Most brands neglect to set expectations through guidelines, commenting policies etc.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. 12 Tips for Corporate Social Media Policy Guidelines.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. If you don’t the rules on Facebook, for example, they will lock you out of your account. And you will not be able to manage any Facebook pages.

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

They don’t need to follow any guidelines since the point is to share daily things without worrying too much. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. Source: Hootsuite.

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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.