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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Most brands neglect to set expectations through guidelines, commenting policies etc.

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Facebook Profile Suffers Negative Attack

Bill Hartzer

My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. 12 Tips for Corporate Social Media Policy Guidelines.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. million Facebook: 5.1 By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. Instagram: 1.3 million YouTube: 108K Twitter: 808.3K

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How COVID-19 has changed social media engagement

Sprout Social

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post.

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Larger Pictures in Facebook Page Link Posts

Mindjumpers

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop. Similar Posts: How to Customize your Facebook Page.

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