Social Media Today
NOVEMBER 10, 2023
There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.
Jon Loomer
NOVEMBER 6, 2023
Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.
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Audiense
NOVEMBER 8, 2023
What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.
The Social Media Hat
NOVEMBER 9, 2023
Partnership Unpacked, Episode 46, with Cory Snyder The post How To Be A Successful Lone Ranger In Partnerships w/ Cory Snyder appeared first on The Social Media Hat.
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Social Media Today
NOVEMBER 10, 2023
More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.
Jon Loomer
NOVEMBER 8, 2023
You’ve likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. But, what does that actually mean? I have not seen a definition of “behavioral advertising” from regulators. I did find one in relation to this case from the AP : Behavioral advertising, used by Meta’s Facebook and Instagram among many other tech companies, involves observing individual behavior such as browsing habits, mouse clicks and app usage, then using that data to bui
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Sprout Social
NOVEMBER 8, 2023
Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.
Social Media Today
NOVEMBER 9, 2023
LinkedIn announced the removal of carousels as a posting option back in June.
Jon Loomer
NOVEMBER 6, 2023
Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. The reason why those numbers stopped is the same reason why other advertisers can’t add a column for it or use it as a conversion event.
Forbes Social Media
NOVEMBER 5, 2023
Meta has begun offering paid ad-free Instagram and Facebook subscriptions in Europe, and who stands to benefit long-term from this change is just coming into focus.
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Amy Porterfield
NOVEMBER 9, 2023
Listen on… A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of […] The post #624: 8 Ways to Address Money Objections From Your Audience appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
NOVEMBER 7, 2023
Project Lantern will see tech platforms working together to improve their collective process.
Jon Loomer
NOVEMBER 8, 2023
It’s happening… Facebook users in the EU are starting to get this prompt. These screens were shared with me by a reader. Meta is clear about what this is: Make a choice about your ads. As part of changing laws in your region, you can now choose to continue using Meta products for free by allowing us to use your info for ads. Or, you can subscribe to use them without ads.
Ignite Social Media
NOVEMBER 6, 2023
Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Bill Hartzer
NOVEMBER 6, 2023
A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey, conducted by Big Village from October 10 to October 15, 2023, reached out to 1,003 teenagers aged 13 to 17, revealing intriguing insights into the entrepreneurial spirit of the younger generation.
Social Media Today
NOVEMBER 7, 2023
Meta's implementing rules around which advertisers can use its new generative AI options.
Jon Loomer
NOVEMBER 5, 2023
Do you have this lead form update? When using the Leads objective where Instant Forms is the conversion location, you may see a design change when creating the form. You’d have the option to Use a Template or create a form from scratch. When you use the Create a Form option, it looks exactly like the flow we’ve seen for a while now. If you Use a Template, it looks quite a bit different, at least at the initial screen.
Amy Porterfield
NOVEMBER 7, 2023
Listen on… Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it – procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels […] The post #623: I Procrastinate Too… This Is How I Avoid It appeared first on Amy Porterfield | Online Marketing Expert.
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Forbes Social Media
NOVEMBER 10, 2023
It did so for more than a decade, drawing scores of lawsuits over alleged child grooming on the app.
Social Media Today
NOVEMBER 9, 2023
LinkedIn announced the removal of carousels as a posting option back in June.
Jon Loomer
NOVEMBER 9, 2023
After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Here are the steps… 1. Select the Engagement objective. 2. Select “Facebook Group” under Conversion Location. 3. The performance goal is “Maximize number of link clicks” and you can’t change it (at least for now). 4.
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
NOVEMBER 9, 2023
Meta vowed to remove content that violates its policies, whether it was created by AI or a person, and said its independent fact-checking partners will review and rate viral misinformation.
Social Media Today
NOVEMBER 9, 2023
Now you can link people through to specific segments in your video uploads.
Jon Loomer
NOVEMBER 10, 2023
The big news is that Meta and Amazon partnered to bring Meta ads that allow users to purchase through Amazon without leaving Facebook or Instagram. Speculation spread quickly about what this would mean for advertisers. Some suggested that it would solve the tracking issue when selling products on Amazon. A huge challenge for Meta advertisers selling on Amazon is that they don’t know what happens when someone clicks their ad.
Buffer Social
NOVEMBER 7, 2023
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
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Forbes Social Media
NOVEMBER 9, 2023
Following formal approval of the U.K.'s Online Safety Act, regulator Ofcom has published its first draft codes of practice on how the provisions of the bill should be.
Social Media Today
NOVEMBER 9, 2023
Now you can link people through to specific segments in your video uploads.
Jon Loomer
NOVEMBER 4, 2023
Meta is rolling out a change that will allow them to spend up to 75% over your daily budget. When setting your budget in the ad set, your may see this message: “Maximizing opportunities through greater daily budget flexibility. On days when better opportunities are available for you, we may spend up to 75% over your daily budget. On a weekly basis, we won’t spend more than 7 times your daily budget.
Buffer Social
NOVEMBER 9, 2023
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.
Forbes Social Media
NOVEMBER 10, 2023
A closer look at the video reveals it’s not a gun. The video actually shows someone with what appears to be a police baton.
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