Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 202
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

Groups 184
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Two-way street: 4 imaginative B2B campaigns going to, and from, SMEs

Audiense

What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.

B2B 173
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How To Be A Successful Lone Ranger In Partnerships w/ Cory Snyder

The Social Media Hat

Partnership Unpacked, Episode 46, with Cory Snyder The post How To Be A Successful Lone Ranger In Partnerships w/ Cory Snyder appeared first on The Social Media Hat.

How To 140
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 205
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What is Behavioral Advertising?

Jon Loomer

You’ve likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. But, what does that actually mean? I have not seen a definition of “behavioral advertising” from regulators. I did find one in relation to this case from the AP : Behavioral advertising, used by Meta’s Facebook and Instagram among many other tech companies, involves observing individual behavior such as browsing habits, mouse clicks and app usage, then using that data to bui

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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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LinkedIn Says Past Carousel Posts Will Be Deleted Next Month

Social Media Today

LinkedIn announced the removal of carousels as a posting option back in June.

LinkedIn 206
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Custom Events Aren’t Updating

Jon Loomer

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. The reason why those numbers stopped is the same reason why other advertisers can’t add a column for it or use it as a conversion event.

Eventful 145
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Meta Morphosis: How Ad-Free Social Media Could Impact Retail

Forbes Social Media

Meta has begun offering paid ad-free Instagram and Facebook subscriptions in Europe, and who stands to benefit long-term from this change is just coming into focus.

Retail 122
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#624: 8 Ways to Address Money Objections From Your Audience

Amy Porterfield

Listen on… A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of […] The post #624: 8 Ways to Address Money Objections From Your Audience appeared first on Amy Porterfield | Online Marketing Expert.

Price 111
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LinkedIn Says That Previously Posted Carousel Posts Will Be Deleted From the App Next Month

Social Media Today

LinkedIn announced the removal of carousels as a posting option back in June.

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Subscription vs. Ad Data Prompt

Jon Loomer

It’s happening… Facebook users in the EU are starting to get this prompt. These screens were shared with me by a reader. Meta is clear about what this is: Make a choice about your ads. As part of changing laws in your region, you can now choose to continue using Meta products for free by allowing us to use your info for ads. Or, you can subscribe to use them without ads.

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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey, conducted by Big Village from October 10 to October 15, 2023, reached out to 1,003 teenagers aged 13 to 17, revealing intriguing insights into the entrepreneurial spirit of the younger generation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#623: I Procrastinate Too… This Is How I Avoid It

Amy Porterfield

Listen on… Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it – procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels […] The post #623: I Procrastinate Too… This Is How I Avoid It appeared first on Amy Porterfield | Online Marketing Expert.

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Meta Implements New Restrictions on the Use of Generative AI in Political Ads

Social Media Today

Meta's implementing rules around which advertisers can use its new generative AI options.

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Lead Form Templates

Jon Loomer

Do you have this lead form update? When using the Leads objective where Instant Forms is the conversion location, you may see a design change when creating the form. You’d have the option to Use a Template or create a form from scratch. When you use the Create a Form option, it looks exactly like the flow we’ve seen for a while now. If you Use a Template, it looks quite a bit different, at least at the initial screen.

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Omegle Was ‘The Perfect Storm’ For Child Abuse Problems. Now It’s Dead

Forbes Social Media

It did so for more than a decade, drawing scores of lawsuits over alleged child grooming on the app.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to analyze customer sentiment to improve customer experience

Sprout Social

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

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X Launches Timestamp Links for Video Uploads

Social Media Today

Now you can link people through to specific segments in your video uploads.

Video 190
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Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Here are the steps… 1. Select the Engagement objective. 2. Select “Facebook Group” under Conversion Location. 3. The performance goal is “Maximize number of link clicks” and you can’t change it (at least for now). 4.

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Meta Will Require Political Advertisers To Disclose When They Use AI

Forbes Social Media

Meta vowed to remove content that violates its policies, whether it was created by AI or a person, and said its independent fact-checking partners will review and rate viral misinformation.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing.

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Meta Joins New Initiative to Expand the Detection and Enforcement of Child Abuse Content

Social Media Today

Project Lantern will see tech platforms working together to improve their collective process.

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What Amazon Partnership Means

Jon Loomer

The big news is that Meta and Amazon partnered to bring Meta ads that allow users to purchase through Amazon without leaving Facebook or Instagram. Speculation spread quickly about what this would mean for advertisers. Some suggested that it would solve the tracking issue when selling products on Amazon. A huge challenge for Meta advertisers selling on Amazon is that they don’t know what happens when someone clicks their ad.

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UK Regulator Lays Out Draft Rules On Illegal Content

Forbes Social Media

Following formal approval of the U.K.'s Online Safety Act, regulator Ofcom has published its first draft codes of practice on how the provisions of the bill should be.

Content 103
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Social

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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Elon Musk Launches New ‘Grok’ AI Chatbot to Compete with ChatGPT

Social Media Today

The new chatbot will be made available to X Premium+ subscribers.

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Increased Budget Flexibility

Jon Loomer

Meta is rolling out a change that will allow them to spend up to 75% over your daily budget. When setting your budget in the ad set, your may see this message: “Maximizing opportunities through greater daily budget flexibility. On days when better opportunities are available for you, we may spend up to 75% over your daily budget. On a weekly basis, we won’t spend more than 7 times your daily budget.

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Viral Video Of ‘Gun’ At Gaza’s Indonesian Hospital Actually A Baton

Forbes Social Media

A closer look at the video reveals it’s not a gun. The video actually shows someone with what appears to be a police baton.

Video 121
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Buffer is Remote but not Async-First, Here's Why

Buffer Social

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.