Sat.Aug 19, 2023 - Fri.Aug 25, 2023

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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.

API 145
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EU Users Can Soon Opt Out of Algorithmic Sorting on Facebook and Instagram

Social Media Today

An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.

Instagram 147
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Trending Sources

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Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill

The Social Media Hat

Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.

Brands 140
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As TikTok Ban Looms, ByteDance Battles Oracle For Control Of Its Algorithm

Forbes Social Media

Under a draft agreement between ByteDance and CFIUS, Oracle would be TikTok’s partner — and a government proctor. But stuck in limbo, the companies’ relationship has soured.

Company 97
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Message for Agencies: What Are You Scared Of?

Jon Loomer

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You have a system. You think that the way that you set up campaigns is special. This is your secret sauce and what makes you valuable. You will protect it, even from your client’s eyes. Stop it. Your basic campaign setup does not make you unique.

CPC 138
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TikTok Pushes Retailers to Adopt Native Shopping Elements

Social Media Today

The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.

Retail 140

More Trending

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Twitter Deletes All User Photos And Links From 2011-2014

Forbes Social Media

Twitter appears to have deleted all images from the website that were posted between 2011 and 2014. Links that used Twitter’s native shortening service are also broken.

Twitter 98
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Threads for Desktop is Here

Jon Loomer

Threads on desktop is here… One of the biggest complaints since the launch of Threads, has been the lack of a web or desktop version. Well, that has now been corrected. It’s a bit bare-bones, but you can now log in from the web. You can then view your feed, post, comment, all that good stuff. This is a big deal for social media managers who do a lot of their work on desktop.

API 103
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TikTok Adds New Way for Advertisers to Display Ads in Search Queries

Social Media Today

With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.

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Stanley tumblers: how to build off the momentum of a viral product

Audiense

The Stanley “Quencher” tumbler is undoubtedly one of 2023's top viral products—so far. This 40-ounce tumbler keeps water icy cold for approximately 11 hours , and it's sold out almost everywhere.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI.

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Meta Ads Benchmark Report

Jon Loomer

How do you find performance benchmarks ? Check it out, Meta has a report for that… Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. This compares the results of one of your ad sets to your peers. Click “See Report.” The ad set in this video is getting $2 per Lead. Similar ad sets are getting $4.86 per lead from 239 “peer ad sets” or similar businesses.

Report 88
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X Offers $250 in Ad Credits to Win Back SMBs

Social Media Today

The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring.

Report 122
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Cheers! 4 pint-sized takeaways from the alcohol sector

Audiense

This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Introduces Much-Needed Enhanced Google Photos Feature

Forbes Social Media

Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.

Google 95
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How to Test Your Meta Website Events

Jon Loomer

Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. Click the Select Channel dropdown menu and select Website. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events. Expand that section.

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Reddit Adds New Ad Measurement Options to Validate Performance

Social Media Today

New ways to measure ad performance comes as many businesses remain in the experimental phase with Reddit promotions.

Reddit 124
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Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

Buffer Social

In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align their internal culture with that purpose.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Wikipedia Users Fight Over Donald Trump’s Mug Shot Getting Its Own Page

Forbes Social Media

Does Donald Trump’s new mug shot deserve its own Wikipedia page? That’s the debate happening right now, after the former president was arrested in Georgia on Thursday.

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Why is Advantage+ Creative On?

Jon Loomer

Why is Advantage+ Creative on? You might not turn Advantage+ Creative on when you create the ad. But these standard enhancements may be happening anyway. Here’s why… Go to your Ad Account Settings within the Ads Manager menu. Near the bottom, you’ll see Advantage+ Creative. “Your Advantage+ Creative settings apply across all eligible campaigns for this ad account.

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Meta Releases Advanced Language Translation Model to Fuel the Next Stage of Communication

Social Media Today

The new model can translate over 100 languages, and could be a big advance for real-time communication tools.

Tools 141
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Viral Article About Prigozhin’s Pilot Suffering ‘Post-Vaccine Myocarditis’ Is Fake

Forbes Social Media

Have you seen that article about Wednesday’s plane crash that killed Yevgeny Prigozhin and the covid vaccine? The screenshot is completely fake.

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Optimize for the Action You Want

Jon Loomer

Stop overcomplicating this! Optimize for the action you want… When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that more engagement will equal more sales.

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Pinterest Rolls Out New Safety Tools to Protect Younger Users

Social Media Today

Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.

Tools 137
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How to Monetize YouTube Shorts: What You Need to Know

Buffer Social

Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model for creators.

YouTube 74
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Elon Musk Thinks X Could Become A Trillion Dollar Company—Here Are The Challenges Facing The Platform Since He Took Over

Forbes Social Media

“A trillion dollar market cap for this platform is not out of the question,” Musk posted on X, the platform he purchased as Twitter in 2022.

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12 Years Ago…

Jon Loomer

Twelve years ago today, I was laid off… It was the second time I’d get that news in two and a half years. As the main breadwinner for a young family of five, I felt like an utter and complete failure. I didn’t know what to do next. There was no master plan or roadmap. I simply started to create content. My focus and niche had yet to be determined.

News 78
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Pinterest Rolls Out New Safety Tool to Protect Younger Users

Social Media Today

Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.

Tools 136
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Twitter Is No More: Unveiling X’s New Brand Toolkit

Oktopost

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history.

Brands 62
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Fall Out Boy’s Cover Of ‘We Didn’t Start The Fire’ Struck A Chord On YouTube But Not With Critics

Forbes Social Media

The video's constant airplay on MTV helped make it a hit in 1989. Fittingly, YouTube is doing the same for the Fall Out Boy version of the song.

YouTube 96