Sat.Nov 26, 2022 - Fri.Dec 02, 2022

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Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Social Media Today

Elon’s plan for Twitter is slowly taking shape

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet , including almost 2.5 hours on social media. Image source.

Campaign 245
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What Are TikTok Coins and Why Should You Care About Them?

SocMed Sean

Ever wondered what TikTok coins are? Here is a brief overview of how TikTok coins work, what they are worth, how to add them to your account, and how to redeem them. The post What Are TikTok Coins and Why Should You Care About Them? appeared first on SocMedSean - Social Media Sean.

Overview 130
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[Product Update] New Product Portal, Audiense Beta program and more.

Audiense

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you! Audiense News

Products 105
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

Social Media Today

With Christmas fast approaching, many are looking to ramp up social ad spend

Campaign 167
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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms.

Examples 207

More Trending

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4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide.

Sports 98
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YouTube Shares the Top Creators, Clips and Ads of 2022

Social Media Today

YouTube’s top trends overview provides an interesting perspective on the year that was

Overview 159
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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through.

Strategy 141
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New Social Media App Uncovers What Gen Z Users Want

The Realtime Report

New Social Media App Uncovers. What Gen Z Users Want. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release.

Report 91
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. You should go broad instead.

Facebook 129
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LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

Social Media Today

LinkedIn’s ‘Focused Inbox’ essentially adds a new spam filter to your LI messages

LinkedIn 157
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How Southampton F.C. Sold 20% More Shirts With Social Media

Audiense

In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media.

Sports 78
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Financial Loopholes Young Professionals Should Know

The Realtime Report

Financial Loopholes Young. Professionals Should Know. It pays to be financially savvy. As a young professional, you have to make many financial decisions – some of which can seriously impact your future.

Report 91
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it.

Video 130
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WhatsApp’s Adding a New Option to Send a Message to Yourself

Social Media Today

Note to self

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms.

HootSuite 105
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These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget 

The Realtime Report

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget . Haley Thatcher, Director of Paid Social Strategy at Logical Position.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.

CPM 120
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Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Social Media Today

Meta’s looking to establish stronger connections with artistic communities as part of its metaverse push

Project 149
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Free Speech

David Meerman Scott

Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law.abridging freedom of speech.”.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing.

Report 91
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

HootSuite 100
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TikTok Announces the Top European TikTok Ads of 2022

Social Media Today

TikTok has also shared the top performing TikTok ad campaigns from across the EU

Campaign 145
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Elon Musk Says Apple Has Threatened To ‘Withhold’ Twitter From The App Store

Forbes Social Media

Twitter owner and CEO Elon Musk said today on Twitter that Apple has threatened to “withhold” Twitter from its App Store, suggesting that Apple is less than happy with the state of content moderation on the social news platform.

Apple 97
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing.

Report 91
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Customer Experience Management Explained [11 Top Tips]

Hootsuite

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one.

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Pinterest Ends its Creator Rewards Program for Idea Pins

Social Media Today

The program offered monthly incentive payments for Idea Pin creators

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Kanye Subreddit Flooded With Holocaust Education Posts

Forbes Social Media

A surge in posts backing the rapper’s rival Taylor Swift also inundated the forum. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news Education

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How A Spending Management Platform Gives Your Business More Financial Visibility

The Realtime Report

How A Spending Management Platform Gives Your Business More Financial Visibility. When trying to run an effective and efficient business, one of the most important things to consider is your company’s financial visibility.

Report 91
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Creator marketing: Why it’s a must and how to differentiate your brand

Sprout Social

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

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Reddit Announces ‘Future Tellers’ Marketing Insights Event for CES 2023

Social Media Today

Reddit’s looking to highlight its value as a market research and audience insights tool

Reddit 141