Sat.Oct 14, 2023 - Fri.Oct 20, 2023

article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Research 263
article thumbnail

Facebook Page DM Scams

Jon Loomer

These DM scams on Facebook are a joke… Each of these DMs follows the same playbook. 1. They claim to be Meta. 2. They even use Meta logos. 3. They claim you’ve violated community standards. 4. If you don’t reply within 24 hours, your page will be locked or removed. 5. To appeal, they provide a link that you definitely should not click. It’s surely a phishing link, and if you click it, it’s likely your page will be taken over by these same scammers.

Facebook 179
article thumbnail

New Report Suggests that X Usage is Declining Amid Various Changes at the App

Social Media Today

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 207
article thumbnail

How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin

The Social Media Hat

Partnership Unpacked, Episode 43, with Jason Lampkin The post How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin appeared first on The Social Media Hat.

How To 138
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 130
article thumbnail

Value Optimization for Advantage+ Shopping Campaigns

Jon Loomer

Ever since Meta launched Advantage+ Shopping , we’ve seen additional releases of enhancements every month or so. Another example: Value optimization. In this post, we’ll walk through where to find this, what it is, and how you might use it. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” This means that success is measured by the number of conv

Campaign 172

More Trending

article thumbnail

How to use social listening marketing for customer advocacy

Audiense

As brands explore social listening marketing, customer advocacy becomes integral to their success. Building a customer base that actively promotes your brand through word-of-mouth, physically or digitally, can significantly increase brand awareness and improve your bottom line.

Marketing 117
article thumbnail

On TikTok, White Supremacist ‘Active Club’ Recruitment Videos May Have Reached Millions

Forbes Social Media

The videos juxtapose traditional fitness and martial arts imagery with white supremacist flags, symbols, and messages. TikTok is now rushing to remove them.

article thumbnail

Ads Do the Targeting Now

Jon Loomer

Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases without an option, for more than a year now.

article thumbnail

Instagram Adds Polls in Comment Streams on Feed Posts and Reels

Social Media Today

Polls have proven to be a popular option for eliciting audience engagement.

Feed 208
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

I’m Back On Facebook (Maybe). Now What?

Waxing UnLyrical

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” Even if it gets “unrestricted,” I’m not sure I will stay on, long-term. Why? Let’s rewind. My Facebook profile was hacked early August. I was able to get it back, then I was briefly put in Facebook Jail due to “suspicious activity” that was me wishing people “happy birthday” on FB (because I’m nice like that).

Facebook 100
article thumbnail

Social media listening examples that will help you unearth better insights

Sprout Social

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 123
article thumbnail

Verify Your Custom Website Events

Jon Loomer

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” The process isn’t difficult, but the question is… Why? Let’s discuss… What Are Custom Events? First, a quick explanation. Not to be confused with custom conversions , custom events are conversion events (often on your website) that fall outside of Meta’s predefined standard events.

Eventful 162
article thumbnail

Meta Expands Broadcast Channels to Facebook and Messenger

Social Media Today

Broadcast channels have already proven popular with younger users on Instagram.

Facebook 202
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Branded Social Content We Love October 2023

Ignite Social Media

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively. You can watch along in this fast-paced, 5-minute video below.

Brands 105
article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 116
article thumbnail

The Future of Targeting

Jon Loomer

This is my prediction for the future of Meta ads targeting. If you’ve paid attention the past few years , none of this will be shocking… Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience will all be eliminated. They just won’t be necessary anymore. Advantage+ Audience will become a fixed default in most situations.

Trends 155
article thumbnail

Threads Posts Could Be Shown to Facebook and Instagram Connections

Social Media Today

Meta's promotions for Threads include re-shared posts as highlights in its other apps.

Instagram 191
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

50 AI Prompts for Better Social Posts

Buffer Social

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

Industry 115
article thumbnail

The Impact of Common Vulnerabilities and Exposures on Cybersecurity

The Realtime Report

The Impact of Common Vulnerabilities and Exposures on Cybersecurity Vulnerabilities and exposures expose your organization to attacks. Identify and patch them to protect your systems. A centralized list of vulnerabilities with standardized names makes it easier for security professionals to track threats and take action. Each CVE entry also gets a Common Vulnerability Scoring System (CVSS) score, which helps prioritize vulnerability fixes.

article thumbnail

Value for Advantage+ Shopping

Jon Loomer

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: “Maximize value of conversions.

Price 153
article thumbnail

Instagram Will Now Enable You to Create Stickers from Entities in Your Photos

Social Media Today

A handy new option to create custom stickers for your Reels and Stories.

Instagram 203
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

9 New Instagram Features and How to Use Them

Buffer Social

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

Features 113
article thumbnail

From Skeptic To Viral Sensation: How Koala Puffs Became The Queen Of Cannabis Content

Forbes Social Media

Anjela's journey from cannabis skeptic to influencer. The story of Koala Puffs: advocating for diversity and equality in the industry, while breaking stoner stereotypes.

Content 110
article thumbnail

The Platform Owes You Nothing

Jon Loomer

Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change. Platforms implode. Ad costs, competition, and effectiveness change. User consumption evolves from one format to another.

Platform 154
article thumbnail

YouTube Launches New ‘Spotlight Moments’ AI-Based Ad Offering

Social Media Today

YouTube's latest ad option enables you to place your ads in popular clips around a selected theme.

YouTube 172
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

17 best examples of B2B influencer marketing campaigns

Audiense

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 88
article thumbnail

Will A Subscription Stop Bots On X? That’s The $1 Question

Forbes Social Media

The annual subscription, which was announced on Tuesday evening, is part of a program that the company has dubbed "Not A Bot"

Questions 117
article thumbnail

Verify Your Custom Events

Jon Loomer

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). As part of Meta’s continuous system improvements, you must complete a one-time verification of custom website event(s) to confirm you intended to send the event to us.

Eventful 146
article thumbnail

LinkedIn Updates Collaborative Articles, a Key Traffic Driver for the App

Social Media Today

Contributing to Collaborative Articles can earn you a 'Top Voice' badge for your profile.

article thumbnail

How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Social

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

Template 102