Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Research 257

Research Report Social Media CPM 257

Jon Loomer

OCTOBER 18, 2023

These DM scams on Facebook are a joke… Each of these DMs follows the same playbook. 1. They claim to be Meta. 2. They even use Meta logos. 3. They claim you’ve violated community standards. 4. If you don’t reply within 24 hours, your page will be locked or removed. 5. To appeal, they provide a link that you definitely should not click. It’s surely a phishing link, and if you click it, it’s likely your page will be taken over by these same scammers.

Facebook 178

Facebook Resources Communities 178

Social Media Today

OCTOBER 20, 2023

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 213

Report Data Twitter 213

The Social Media Hat

OCTOBER 16, 2023

Partnership Unpacked, Episode 43, with Jason Lampkin The post How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin appeared first on The Social Media Hat.

How To 156

How To Social Media Marketing 156

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Jon Loomer

OCTOBER 16, 2023

Ever since Meta launched Advantage+ Shopping , we’ve seen additional releases of enhancements every month or so. Another example: Value optimization. In this post, we’ll walk through where to find this, what it is, and how you might use it. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” This means that success is measured by the number of conv

Campaign 170

Campaign Price Conversation Advertising 170

Audiense

OCTOBER 18, 2023

As brands explore social listening marketing, customer advocacy becomes integral to their success. Building a customer base that actively promotes your brand through word-of-mouth, physically or digitally, can significantly increase brand awareness and improve your bottom line.

Marketing 114

Marketing How To Activities Brands 114

Forbes Social Media

OCTOBER 17, 2023

The videos juxtapose traditional fitness and martial arts imagery with white supremacist flags, symbols, and messages. TikTok is now rushing to remove them.

Activities 135

Activities Video Policies Social Media 135

Jon Loomer

OCTOBER 19, 2023

Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases without an option, for more than a year now.

Advertising 168

Advertising Campaign Data Conversation 168

Social Media Today

OCTOBER 16, 2023

YouTube's latest ad option enables you to place your ads in popular clips around a selected theme.

YouTube 193

YouTube 193

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Waxing UnLyrical

OCTOBER 15, 2023

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” Even if it gets “unrestricted,” I’m not sure I will stay on, long-term. Why? Let’s rewind. My Facebook profile was hacked early August. I was able to get it back, then I was briefly put in Facebook Jail due to “suspicious activity” that was me wishing people “happy birthday” on FB (because I’m nice like that).

Facebook 100

Facebook Notification Process Consultant 100

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 123

Examples Social Media Sentiment Influencer 123

Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” The process isn’t difficult, but the question is… Why? Let’s discuss… What Are Custom Events? First, a quick explanation. Not to be confused with custom conversions , custom events are conversion events (often on your website) that fall outside of Meta’s predefined standard events.

Eventful 162

Eventful Overview Notification Study 162

Social Media Today

OCTOBER 19, 2023

Meta's promotions for Threads include re-shared posts as highlights in its other apps.

Instagram 201

Instagram Facebook 201

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Buffer Social

OCTOBER 17, 2023

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

Industry 115

Industry Hashtag Applications Features 115

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Jon Loomer

OCTOBER 20, 2023

This is my prediction for the future of Meta ads targeting. If you’ve paid attention the past few years , none of this will be shocking… Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience will all be eliminated. They just won’t be necessary anymore. Advantage+ Audience will become a fixed default in most situations.

Trends 157

Trends 157

Social Media Today

OCTOBER 19, 2023

Polls have proven to be a popular option for eliciting audience engagement.

Feed 214

Feed Feedly Comments Instagram 214

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively. You can watch along in this fast-paced, 5-minute video below.

Brands 101

Brands Content Embedding Meeting 101

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

Features 113

Features Instagram How To Template 113

Jon Loomer

OCTOBER 16, 2023

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: “Maximize value of conversions.

Price 155

Price Campaign Conversation Products 155

Social Media Today

OCTOBER 18, 2023

Broadcast channels have already proven popular with younger users on Instagram.

Facebook 210

Facebook Instagram 210

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

The Realtime Report

OCTOBER 16, 2023

The Impact of Common Vulnerabilities and Exposures on Cybersecurity Vulnerabilities and exposures expose your organization to attacks. Identify and patch them to protect your systems. A centralized list of vulnerabilities with standardized names makes it easier for security professionals to track threats and take action. Each CVE entry also gets a Common Vulnerability Scoring System (CVSS) score, which helps prioritize vulnerability fixes.

Software 91

Software System Data Organization 91

Forbes Social Media

OCTOBER 15, 2023

Anjela's journey from cannabis skeptic to influencer. The story of Koala Puffs: advocating for diversity and equality in the industry, while breaking stoner stereotypes.

Content 110

Content Influencer Industry Social Media 110

Jon Loomer

OCTOBER 14, 2023

Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change. Platforms implode. Ad costs, competition, and effectiveness change. User consumption evolves from one format to another.

Platform 155

Platform Cost Engineering Feed 155

Social Media Today

OCTOBER 16, 2023

Part of Elon Musk's plan seems to be geared around locking users into the X ecosystem.

Publishing 196

Publishing News Report 196

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Amy Porterfield

OCTOBER 19, 2023

Listen on… Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon. You're growing your business and dialing in on list growth, digital […] The post #617: The Surprising Connection Between Muscle Health and Business Performance with Dr. Gabrielle Lyon appeared first on Amy Porterfield | Online Marketing Expert.

Energy 104

Energy List Marketing 104

Forbes Social Media

OCTOBER 18, 2023

The annual subscription, which was announced on Tuesday evening, is part of a program that the company has dubbed "Not A Bot"

Questions 117

Questions Company Social Media 117

Jon Loomer

OCTOBER 17, 2023

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). As part of Meta’s continuous system improvements, you must complete a one-time verification of custom website event(s) to confirm you intended to send the event to us.

Eventful 147

Eventful Overview System List 147

Social Media Today

OCTOBER 20, 2023

A handy new option to create custom stickers for your Reels and Stories.

Instagram 211

Instagram 211

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

Template 102

Template Templates Social Media Content 102