Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Research 283

Research Report Social Media CPM 283

Social Media Today

OCTOBER 19, 2023

Polls have proven to be a popular option for eliciting audience engagement.

Comments 208

Comments Feed Feedly Instagram 208

Jon Loomer

OCTOBER 18, 2023

These DM scams on Facebook are a joke… Each of these DMs follows the same playbook. 1. They claim to be Meta. 2. They even use Meta logos. 3. They claim you’ve violated community standards. 4. If you don’t reply within 24 hours, your page will be locked or removed. 5. To appeal, they provide a link that you definitely should not click. It’s surely a phishing link, and if you click it, it’s likely your page will be taken over by these same scammers.

Facebook 172

Facebook Resources Communities 172

The Social Media Hat

OCTOBER 16, 2023

Partnership Unpacked, Episode 43, with Jason Lampkin The post How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin appeared first on The Social Media Hat.

How To 146

How To Social Media Marketing 146

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 140

Strategy Sentiment Marketing Analysis 140

Social Media Today

OCTOBER 20, 2023

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 208

Report Data Twitter 208

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

Features 138

Features Instagram How To Template 138

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 135

Examples Social Media Sentiment Influencer 135

Social Media Today

OCTOBER 20, 2023

A handy new option to create custom stickers for your Reels and Stories.

Instagram 204

Instagram 204

Jon Loomer

OCTOBER 19, 2023

Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases without an option, for more than a year now.

Advertising 159

Advertising Campaign Data Conversation 159

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Social Media

Forbes Social Media

OCTOBER 17, 2023

The videos juxtapose traditional fitness and martial arts imagery with white supremacist flags, symbols, and messages. TikTok is now rushing to remove them.

Activities 135

Activities Video Policies Social Media 135

Buffer Social

OCTOBER 17, 2023

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

Industry 133

Industry Hashtag Applications Features 133

Social Media Today

OCTOBER 17, 2023

X is looking to charge all new users, as part of its expanding efforts to combat bot armies.

Engagement 202

Engagement 202

Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” The process isn’t difficult, but the question is… Why? Let’s discuss… What Are Custom Events? First, a quick explanation. Not to be confused with custom conversions , custom events are conversion events (often on your website) that fall outside of Meta’s predefined standard events.

Eventful 154

Eventful Overview Notification Study 154

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 132

Brands How To Authentication Collaboration 132

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

Template 131

Template Templates Social Media Content 131

Social Media Today

OCTOBER 15, 2023

A positive move for accessibility in the app.

Video 202

Video 202

Jon Loomer

OCTOBER 20, 2023

This is my prediction for the future of Meta ads targeting. If you’ve paid attention the past few years , none of this will be shocking… Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience will all be eliminated. They just won’t be necessary anymore. Advantage+ Audience will become a fixed default in most situations.

Trends 147

Trends 147

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Forbes Social Media

OCTOBER 14, 2023

Instead of providing unfiltered or unedited updates, we're now seeing an increase in misinformation and even disinformation.

Social Media 122

Social Media 122

Buffer Social

OCTOBER 19, 2023

Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards.

Company 121

Company Strategy SEO Small Business 121

Social Media Today

OCTOBER 18, 2023

Broadcast channels have already proven popular with younger users on Instagram.

Facebook 201

Facebook Instagram 201

Jon Loomer

OCTOBER 16, 2023

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: “Maximize value of conversions.

Price 145

Price Campaign Conversation Products 145

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Forbes Social Media

OCTOBER 18, 2023

The annual subscription, which was announced on Tuesday evening, is part of a program that the company has dubbed "Not A Bot"

Questions 117

Questions Company Social Media 117

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. There are countless places for consumers to sound off. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation.

Reputation 116

Reputation Sentiment Analysis Notification 116

Social Media Today

OCTOBER 19, 2023

Meta's promotions for Threads include re-shared posts as highlights in its other apps.

Instagram 191

Instagram Facebook 191

Jon Loomer

OCTOBER 14, 2023

Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change. Platforms implode. Ad costs, competition, and effectiveness change. User consumption evolves from one format to another.

Platform 145

Platform Cost Engineering Feedly 145

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Forbes Social Media

OCTOBER 20, 2023

Instead of discussing on social media how to best embrace monk mode, it would be better to simply avoid using the platforms.

Social Media 116

Social Media Platform How To 116

Audiense

OCTOBER 18, 2023

As brands explore social listening marketing, customer advocacy becomes integral to their success. Building a customer base that actively promotes your brand through word-of-mouth, physically or digitally, can significantly increase brand awareness and improve your bottom line.

Marketing 114

Marketing How To Activities Brands 114

Social Media Today

OCTOBER 20, 2023

But will they help to increase subscriber intake?

Price 186

Price 186

Jon Loomer

OCTOBER 15, 2023

Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. Reservation, formerly called reach and frequency, allows you to plan and buy your campaigns with a set cost and forecast your campaign’s lifetime results for reach and frequency.” Reservation is the alternative to Auction and has two objective options: Awareness and Engagement.

Buy 139

Buy Types CPM Cost 139

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template