The Social Media Hat
SEPTEMBER 18, 2023
Partnership Unpacked, Episode 39, with Sam Yarborough The post How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough appeared first on The Social Media Hat.
Jon Loomer
SEPTEMBER 18, 2023
Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.
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Waxing UnLyrical
SEPTEMBER 17, 2023
tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. The background For the last month-plus (starting on Saturday, August 12), I’ve been experiencing what a hell-vortex Meta “Support” is. You see, I woke up that morning to see messages from Meta asking if I’d added an email address, removed my phone number, reset my password, removed my email address… all from a computer purpo
Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
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Social Media Strategies Summit
SEPTEMBER 22, 2023
Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will receive excellent customer service Part of delivering superb service is about leveraging the right communications channels.
Jon Loomer
SEPTEMBER 17, 2023
That doesn’t mean what you think it means! One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means. Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos. This also applies to CPC and CTR related to link clicks.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).
Jon Loomer
SEPTEMBER 20, 2023
One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.
SocMed Sean
SEPTEMBER 18, 2023
Having trouble with Facebook Support? This article provides a detailed list of more than 100 contact forms and pages you can try for help. The post A Comprehensive List of Contact Forms to Contact Facebook Support appeared first on SocMedSean - Social Media Sean.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
SEPTEMBER 20, 2023
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
Audiense
SEPTEMBER 20, 2023
Music is on the brink of a seismic shift. Platforms like Spotify have redefined reach, but with it, they've threaded in complexity to the artist-fan bond.
Jon Loomer
SEPTEMBER 20, 2023
This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads. You can even set this event as a performance goal and optimize for it.
Forbes Social Media
SEPTEMBER 21, 2023
The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.
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Social Media Today
SEPTEMBER 21, 2023
The new experiment has seen some users shown Google search panels within TikTok search results.
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
Jon Loomer
SEPTEMBER 22, 2023
Back in March , Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched for creators, it initially included increased reach.
Forbes Social Media
SEPTEMBER 18, 2023
It is impossible that the aircraft could have flown to a secret Chinese airbase outside of Havana that was built after the Chinese spy balloon crossed the USA
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Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
Jon Loomer
SEPTEMBER 18, 2023
Here’s how to structure a 1-minute video… I’ve figured out that about a minute is the perfect length of time for a short-form video. Especially when doing tutorials like I do, you need enough time to explain something. But you don’t want to go too deep, or people lose interest and move on. To plan a 1-minute video, it starts with a script. I come up with a specific topic that I can cover in a minute.
Forbes Social Media
SEPTEMBER 18, 2023
Conspiracy theorists have insisted on social media sites in recent days that Sen. John Fetterman of Pennsylvania has been replaced by a body double.
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Social Media Today
SEPTEMBER 22, 2023
Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.
Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.
Jon Loomer
SEPTEMBER 19, 2023
One of the best ways to stay on top of Ads Manager changes is through the Ads Manager Updates sidebar. There’s one problem: IT’S GONE. In Ads Manager, click on the Help icon on the left. Normally, you would see an option for Ads Manager updates on the right. Meta even has a Help article that says to do exactly this. Luckily, there’s a hack to get these updates back.
Forbes Social Media
SEPTEMBER 19, 2023
YouTube told Forbes Brand violated the platform’s “creator responsibility policy” and that it had taken steps to “protect the community.
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Social Media Today
SEPTEMBER 19, 2023
Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?
Buffer Social
SEPTEMBER 18, 2023
Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.
Jon Loomer
SEPTEMBER 21, 2023
Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend more money on ads. Just understand that. Third, be skeptical of inside info.
Forbes Social Media
SEPTEMBER 20, 2023
Years in the making, the UK's Online Safety Bill has passed its final hurdles and is heading into law, to a very mixed reaction.
Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
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