Sat.Jun 19, 2021 - Fri.Jun 25, 2021

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Instagram Tests 'Fan Club' Stories, NFT-Style 'Collectibles' In-App

Social Media Today

The new Stories option will enable you to post to smaller, exclusive groups, as opposed to sharing with public or 'Close Friends' lists.

Instagram 216
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What is Social Media Audience Segmentation?

Audiense

Social media segmentation is an approach to consumer segmentation based on social media consumer data. It’s the process of dividing your social media audience’s key characteristics like shared interests, online behavior, affinities and conversations into smaller segments.

Insiders

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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media.

Facebook 180
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How Social Media Creates Echo Chambers

Socialmedia.biz

The echo chamber effect occurs online when a harmonious group of people mingles and develops tunnel vision. Participants in online discussions may find their opinions constantly echoed back to them, reinforcing their belief systems due to the declining exposure to other’s views. Thus, an echo chamber occurs when beliefs are reflected through communication and repetition inside a closed system that.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Opens Up Public Applications for Ticketed Spaces and Super Follows

Social Media Today

The move is the latest expansion of Twitter's creator monetization push - but there is a catch or two to be aware of.

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[PODCAST] Data Stories: Leaders at Work - Episode with Ritu Bhushan

Audiense

Data Stories: Leaders at Work is a weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

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What to Do When Your Child Is Bullied on Social Media

Socialmedia.biz

Social media is a fantastic way for children to stay connected with their friends. However, social media is not always a positive platform. A 2018 study by Pew Research Center found that 59% of children have been bullied on social media. Bullying on social media has increased over the years as children start using electronic devices at younger ages.

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Snapchat Provides Insight into the Effectiveness of Snap Ads Within its Discover Shows

Social Media Today

Snapchat's Discover shows are hugely popular, and they could be having a transformative impact on viewing behaviors.

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Julia Polisuk on Building Unstoppable Demand Generation Machines

Oktopost

Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Julia Polisuk.

B2B 124
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9 effective customer retention strategies that work in 2021

Sprout Social

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is especially true as the average buyer’s journey is growing longer and competition for our audience’s attention is fiercer than ever.

Strategy 121
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Spotting Social Media Addiction with Your Kid

Socialmedia.biz

There is plenty of information online (over 125 million articles!) that talks about children’s social media addiction. Although it is widespread problem, children (especially teenagers) are more prone to addiction. This guide gives parents tips to spot the addiction and deal with it before the situation gets worse. Why is social media so addictive?

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Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization

Social Media Today

When turned on, the process will select a primary message to highlight from the various ad text fields.

Facebook 217
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VetsinTech and JPMorgan Chase Announce Five Finalists in Tech Startup Pitch Competition

The Realtime Report

VetsinTech and JPMorgan Chase. Announce Five Finalists in Tech. Startup Pitch Competition. Veteran-Owned Business Finalists. Compete for Cash Prize Awards and Mentorship. VetsinTech (ViT), the leading national non-profit dedicated to advancing career opportunities for veterans in the tech industry, announced five veteran, military and spouse-owned startup finalists that are advancing to the final round of its pitch competition event.

Startup 91
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 114
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Developing Tweens’ Healthy Use of Social Media

Socialmedia.biz

The American Academy of Child and Adolescent Psychiatry reported that 90 percent of teens between 13 and 17 years old had used social media. Knowing this statistic, it’s no question that social media plays a significant role in adolescent lives. Navigating your responsibility as a parent to teach your tween to use social media before they hit the teenage years is challenging but not impossible.

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Twitter Adds New Spaces Speaker Listings Display, Highlighting Remaining Speaker Places

Social Media Today

The improved display will show how many speakers you can add, with each participant listed in the top bar.

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Understanding Contract Disputes and How to Solve Them

The Realtime Report

Understanding Contract Disputes. and How to Solve Them. Disputes in contracts arise, and if the agreement you wrote down does not help, both you and your contractor may not know what to do next. Such conflicts can be costly and time-consuming. They may also cripple the progress of the specific project. The worst is, the dispute could ruin your business relationship and damage the relationship you had with your contractor.

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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What many of us thought would be a short stint of working from home quickly turned into our extended reality. As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Keep Your Child Safe on Social Media

Socialmedia.biz

Being a parent today means worrying about how to keep your child safe on social media. Just the idea of your child using social media can be scary, but it doesn’t have to be. Your child can still talk with their friends and enjoy making posts without keeping you up at night. It just means you need to have a conversation with them. Here are some tips on how to keep your child safe on social media.

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Google Adds Streamlined YouTube Ad Creation Process, New Advice Tools for SMBs

Social Media Today

The new resources and options provide more ways for SMBs to maximize their digital advertising opportunities.

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Amazon And Google Face U.K. Investigation Into Fake Reviews

Forbes Social Media

The U.K.’s competition regulator said an earlier investigation raised concerns the two tech giants were not “doing enough” to deal with fake and misleading reviews on their platforms.

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Send Tweet: Insights From the #PixleePros with Pat Timmons

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” This week I had the pleasure of speaking with Pat Timmons! . Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Developing Healthy Social Media Use for Teenagers

Socialmedia.biz

The average American teenager engages in 7.5 hours of screen time. When factoring in academic-related screen time, that amounts to over half of their waking hours spent watching videos, scrolling through social media, and communicating with others. In adolescence, teens begin to assert their independence and form their own identity. They are constantly comparing themselves with peers in their.

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Snapchat Announces a New Music Licensing Agreement with Universal Music Group

Social Media Today

The expanded music library will give users more options to add soundtracks to their Snaps.

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Youtooz: Holding The Internet’s Creators And Memes In Your Hand

Forbes Social Media

Memes have become so ingrained in our lives, and for some, they have turned into a business. Youtooz is putting the internet's creators and memes in fan's hands through unique vinyl figures. The CEO of Youtooz, Austin Long, shares their story as well as his thoughts on figurine jar jokes.

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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Generations Are Stereotyped On Social Media

Socialmedia.biz

We have all heard the word millennial; it is tossed around like spare change in media today. Unfortunately, the word millennial is overused and often abused as if it is some secret society with all the answers to life’s lurking questions. As a group, Millennials are sought-after, and it seems that everyone aspires to be like them or claims to know them.

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TikTok Adds Brand Lift Study Option to Help Advertisers Glean More Insight into Campaign Performance

Social Media Today

The option will help businesses get a better understand as to the response to their promotional efforts on the platform.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d picture myself having a brilliant idea while walking the dog and calling a meeting with the higher-ups, who’d pound their fists on the table with excitemen

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[PRODUCT UPDATE] Product development with your needs in mind

Audiense

It’s that time again. here are the latest improvements at Audiense.

Products 120
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When to Let Your Child Have a Social Media Account

Socialmedia.biz

Children today are learning how to use electronic devices at very young ages and they have been waiting to get on social media. Most social media platforms state that children under the age of 13 are not allowed to have an account with their site. However, studies show that 3% of children under the age of 13 have lied about their age and created social media accounts on platforms like Instagram.