Social Media Strategies Summit

JANUARY 25, 2024

One of the biggest challenges for government agencies on social media is humanizing their communications. You want your audience to feel that you’re friendly, approachable, and genuinely care about their needs — not just another faceless public body. As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis — Assistant District Administrator for Communications at VDOT Northern Virginia — explained how her agency tackled this problem by creati

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Communities Social Media Engagement Transportation 262

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.

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Organization Campaign Conversation Platform 179

Jon Loomer

JANUARY 24, 2024

We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? We also want a solution that is in line with Meta’s current philosophy and campaign creation flow.

Advertising 172

Advertising Eventful Campaign Engagement 172

The Social Media Hat

JANUARY 20, 2024

A Case Study of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.

Strategy 173

Strategy Case Study Marketing Study 173

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Webbiquity SMM

JANUARY 23, 2024

Guest post by Mehdi Hussen. Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits.

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Sentiment How To Analysis Trends 142

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

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Engagement Communities 205

The Social Media Hat

JANUARY 23, 2024

Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.

Strategy 165

Strategy Marketing Social Media Trends 165

Audiense

JANUARY 25, 2024

Sometimes, marketing can feel a bit like magic, charting the unknown territory of the consumer landscape. We carefully consult our consumer insight reports, we pull our marketing data, and we add a sprinkle of expertise and optimism to create what we hope will be a winning campaign concoction.

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Trends Marketing Consultant Campaign 110

Social Media Today

JANUARY 24, 2024

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

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Platform 202

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But there are times when broad targeting is bound to fail. You may even get results that appear to be positive. But that’s part of the issue here. The performance fails once you scratch below the surface.

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Embedding Eventful Cost Issues 163

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JANUARY 25, 2024

The Why and the How of a High-Performing Marketing Team The post Building and Leading a High-Performing Marketing Team: Lessons for Growth appeared first on The Social Media Hat.

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Team Marketing Social Media Strategy 102

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

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Hashtag LinkedIn Trends Analytics 115

Social Media Today

JANUARY 24, 2024

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

Platform 202

Platform 202

Jon Loomer

JANUARY 21, 2024

It’s easy to create campaigns now. This is the narrative lately, and it’s starting to impact jobs. Clients think they don’t need agencies anymore. They can just handle it internally and pass it off to an intern. It’s just plug-and-play, right? Even some agencies are buying into this. They think they can consolidate jobs because it’s so easy. They value these skills less.

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Campaign API Skills Eventful 162

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

The Social Media Hat

JANUARY 21, 2024

Ensure practical, structured, long-term marketing success. The post Elevate Marketing Framework: A Practical Blueprint for Your Business Success appeared first on The Social Media Hat.

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Marketing Social Media Strategy 102

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

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Report Brands Library Sentiment 111

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

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Platform Social Media LinkedIn Marketing 214

Jon Loomer

JANUARY 23, 2024

Now, you’re here because you already know about how I’m using short-form videos with custom post types. But, allow me to provide some history on what has happened. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). Eventually, I’d create a custom post type for video posts and I publish each one on my website (like this).

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Video Publishing Newsletter Types 138

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Social Media Hat

JANUARY 20, 2024

SWOT analysis crucial for SMBs' informed marketing strategy decisions. The post SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses appeared first on The Social Media Hat.

Analysis 102

Analysis Strategy Marketing Social Media 102

BeingOptimist

JANUARY 24, 2024

Living in Ethiopia and want to enjoy unrestricted access to the internet? Look no further! In this article, we will explore the best VPNs for Ethiopia that can help you bypass censorship, protect your online privacy, and unlock digital freedom. Table Of Contents Why Do You Need a VPN in Ethiopia? Factors to Consider When Choosing a VPN for Ethiopia The Best VPNs for Ethiopia Conclusion Why Do You Need a VPN in Ethiopia?

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Privacy Activities Meeting Content 110

Social Media Today

JANUARY 22, 2024

Yaccarino says that we should “fight hate with kindness and understanding” Somebody should tell her boss.

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Jon Loomer

JANUARY 26, 2024

A 300 custom audience limit? How long has this been a thing? Recently I saw this error on my Audiences page: “Too many custom audiences. To regain access to audience sizes for your custom audiences, you must have 300 or fewer custom audiences.” First of all, huh? I’ve never seen this limit mentioned before. Meta’s own documentation says that you can create up to 500 custom audiences per ad account.

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Issues Course Activities 132

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Bill Hartzer

JANUARY 25, 2024

Atly , the trailblazing social mapping platform, has just rolled out its latest feature, ‘Follow Your Friends.’ This game-changing tool promises to redefine the way users explore new locales, relying on the wisdom of their social circles for personalized recommendations. Atly users can now seamlessly follow their friends within the app, unlocking a treasure trove of recommendations that go beyond the generic reviews found on other platforms.

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Features Authentication Review Issues 95

BeingOptimist

JANUARY 21, 2024

If you are wondering about what is VPN and the way it works, welcome to BeingOptimist. Today we will talk about VPN, the abbreviated form of Virtual Private Networking. If you aren’t sure what that is, VPN is the service responsible for creating a secure and encrypted connection between a device and a network. It makes sure your network is protected from people who are willing to eavesdrop on your traffic.

Privacy 104

Privacy Transportation Authentication Policies 104

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

Engagement 183

Engagement Communities 183

Jon Loomer

JANUARY 25, 2024

This could be a problem. When using Advantage+ Audience , you can adjust gender within audience suggestions… but there’s no option for gender within Audience Controls. Only age minimum, location, custom audience exclusions, and language. This is a problem I’ve heard about from women who market to women. They adjust the audience suggestion to reach only women.

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Buy Issues Campaign Engagement 131

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Social Media

Bill Hartzer

JANUARY 25, 2024

In a groundbreaking exposé, the CFA Institute has uncovered the murky world of “finfluencers” and their impact on the investment decisions of Gen Z. The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

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Policies Influencer Guidelines Proposal 95

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

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Influencer Brands Collaboration Authentication 103

Social Media Today

JANUARY 22, 2024

Yaccarino says that we should “fight hate with kindness and understanding.” Somebody should tell her boss.

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Jon Loomer

JANUARY 24, 2024

There are updates to Advantage Detailed Targeting. From this announcement … 1. “Campaigns that are optimized for Impressions, Video Views, Reach, Engagement or Ad Recall Lift will now have the option to opt-in to Advantage Detailed Targeting.” Previously, these optimizations were not eligible. 2. “Campaigns that are optimized for Leads will have Advantage detailed targeting automatically applied with the option to opt-out.

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Campaign Advertising Features Conversation 129

Bill Hartzer

JANUARY 24, 2024

In a world saturated with social media chaos, ZEKOND emerges as the disruptive force that promises a fresh, clean slate for users weary of the manipulations and biases that plague existing platforms. This innovative social media network is not just an app; it’s a revolution in connecting people, fostering genuine relationships, and providing a haven for businesses and entrepreneurs.

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Social Media Privacy Notification Authentication 95