Sat.May 20, 2023 - Fri.May 26, 2023

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Keep Meta Advertising Simple for Optimal Success

Jon Loomer

When it comes to Meta advertising, less is more. Keep it simple. Far too often, overcomplicating your campaigns is costing you money. Yes, there are exceptions. Especially if you have big budgets, you have the room to make your campaigns more complex. But even in the cases of big budgets, there are examples of advertisers who are hurting their results by trying to do too much.

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How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

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How Tagging Everyone in Your Facebook Group Can Help and Harm It

SocMed Sean

If you are a Facebook group admin and are struggling to reach your group members, you might explore the option of using the @everyone tag to get some attention. Read our tips for using it and cautions about overusing it. The post How Tagging Everyone in Your Facebook Group Can Help and Harm It appeared first on SocMedSean - Social Media Sean.

Groups 130
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Google Announces New Generative AI Ad Tools at Marketing Live Event

Social Media Today

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 212
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

Meta started rolling out Advantage targeting in 2021 , allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. This topic has been a moving target. In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon).

Products 198
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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

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More Trending

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Surgeon General: More safeguards needed to protect youth from social media misuse

Social Media Today

While there's growing evidence that social media use among teens is harmful, a public health advisory also said there are benefits to the connections.

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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. They are unique, and the reports on performance have largely been positive. While I don’t have your typical e-commerce brand, I’ve been waiting to get my hands on this. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them.

Campaign 175
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Expert Tips for Crafting a Strong Social Strategy

Oktopost

Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.

Strategy 118
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#574: Steal My Lead Magnet Launch Checklist

Amy Porterfield

Listen on… The step-by-step process I use to create and launch lead magnets – and yours to take! I’ve said it before and I’ll say it again — one of the very first things you need to have in your online business is a lead magnet. A lead magnet is essential to growing […] The post #574: Steal My Lead Magnet Launch Checklist appeared first on Amy Porterfield | Online Marketing Expert.

Process 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Adds Picture-in-Picture Video Playback, Tests New Video Download Options

Social Media Today

Video is set to become a much bigger focus in the next phase of Twitter 2.0.

Video 211
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. Let me explain… Primary Metrics When it comes down to it, these are the only metrics that matter.

Metrics 166
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Tips for Successfully Entering or Re-entering the Workforce

The Realtime Report

Tips for Successfully Entering or Re-entering the Workforce In the past three years, the workforce has gone through more layoffs, furloughs, and career pivots than anyone could have predicted, and college grads have had to navigate a job market mired in volatility. Former president of New York Life Insurance Company Fred Sievert didn’t see that coming when he decided to write his book Fast-Starting a Career of Consequence: Practical Christ-Centered Advice for Entering or Re-entering the Workforc

Tips 91
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Instagram Suffers Outage Worldwide

Forbes Social Media

It’s not just you. Instagram is currently experiencing a major outage that’s being reported worldwide. And there’s no indication when it might come back online.

Instagram 116
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Expands the Test Pool for its New Generative AI Elements in Search

Social Media Today

Google's looking to integrate its generative AI elements into traditional Search.

Google 199
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How experiences can harness generative AI

Audiense

Two years ago, when I wrote the first iteration of this blog post, we were reeling from rapid digital transformation catalyzed by the pandemic. In the span of a few months, technology reshaped our everyday experiences to keep us connected, and played a key part in taking those experiences to the next level. I couldn’t have imagined that a few years down the line we’d live through an even more consequential technological transformation - this time at the hands of generative AI.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. The attractive, user-friendly cloud solution automatically analyzes the results and delivers immediate insights that help improve employee engagement.

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Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

Buffer Social

If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.

Tips 95
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube Makes Community Posts Available to All Channels

Social Media Today

Now all channels will be able to add test-based updates for their subscribers.

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The Benefits of Repurposing Content for Social Media Marketing

Oktopost

We’re all on familiar terms with Copy and Paste. Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests th

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How to Write Better Prompts for AI Writing: Social Content 

Ignite Social Media

AI writing isn't that complicated — or at least if you know how to talk AI. With that, here's a few effective ways to get your prompt-writing game to top-notch. Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to self-driving cars. Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries.

Content 78
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Brand Ambassador vs Influencer - How to choose

Audiense

The creator economy has experienced an astounding surge, with individuals leveraging platforms like Patreon, TikTok,, and Instagram to generate significant earnings.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Legal Experts Call for Generative AI Regulation, as Existing Laws Fail to Specify Direct Liability

Social Media Today

Yes, you can use generative AI content in your promotions. But that could soon change.

Content 209
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US-EU Data Transfers Thrown Into Doubt Following Record Fine For Meta

Forbes Social Media

Meta has been hit with a €1.2 billion fine, following a decision by the Irish Data Protection Commissioner (DPC) that it's been transferring data to the US unlawfully.

Data 90
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.

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How Instagram Got Us to the Castles of Scotland

WebInKnow

Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland , an account with a million followers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Adds List Search Capacity on Desktop

Social Media Today

Now you can search through lists to find more people tweeting in your areas of interest.

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The Best Golf Push Carts To Keep Your Clubs Rolling Along

Forbes Social Media

Say goodbye to heavy bags and hello to effortless mobility on the golf course courtesy of the best golf push carts. Here are our top picks from Sun Mountain, Kaddey and more.

Mobile 81
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From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

Buffer Social

When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. At the time, I was reading Tim Ferriss’ Tools of Titans , and I noticed that hardly any women were featured. While I enjoyed the book, I wanted a space to hear that same energy from women.

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Beginner’s guide to using Reddit for audience research

Audiense

When you hear the phrase “audience research” or “marketing intelligence,” which social platform comes to mind?

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What’s the Future of Twitter Blue Under a New CEO at the App?

Social Media Today

Elon had originally intended for subscriptions to account for half of Twitter's revenue - but is that even possible?

Twitter 148