How to Use the Fear of Missing Out (FOMO) for Your Social Marketing
agora pulse
OCTOBER 21, 2019
What’s everyone but me doing?! Keep your audience curious about what your brand is up to and why they need to join in. Fear of missing out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer.
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