Sat.Oct 19, 2019 - Fri.Oct 25, 2019

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How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

What’s everyone but me doing?! Keep your audience curious about what your brand is up to and why they need to join in. Fear of missing out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer.

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8 Ways That Brands Can Utilize TikTok in Their Marketing

Social Media Today

Have you considered TikTok for your digital marketing efforts? Here are some tips that might help to get you thinking.

Marketing 142
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Hot Tips to Improve Your Instagram Ads

Jon Loomer

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers.

Instagram 149
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Social Media Strategies for the C-Suite and Senior Management That Actually Work

Social Media Today

Getting your company executives active on social media can be a great vehicle for promoting your broader business initiatives.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Ways to Improve Your Website Conversion Rate

Socialmedia.biz

The Checkout Page. Having a checkout procedure that works quickly is an essential requirement for eCommerce websites. Many people will leave your site at this stage if your checkout procedure is slow and perplexing. A checkout procedure that goes through over two pages is very likely to lead to a loss of customers. To avoid this, you can show a progress bar to your customers so that they know precisely where they are in the checkout procedure.

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PowerPoint: Design Tips to Keep an Audience Engaged

The Realtime Report

PowerPoint: Design Tips to Keep an Audience Engaged. We all have seen professionally designed presentations at conferences, business meetings, and also on social media. You may think a person with years of multimedia experience is behind these awesome slideshows and videos. The truth is, you can create dynamic presentations on your own. Oftentimes these slideshows are created in PowerPoint.

More Trending

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9 Key Mistakes to Avoid in Chatbot Marketing

Social Media Today

With chatbot usage on the rise, its important to note some of the more common, key errors that marketers make when constructing their bot flows.

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The Solopreneur Project

Jon Loomer

Eight years ago, I was laid off for the second time in two years. I had no experience in starting a business. I didn’t even know that I wanted to start a business. All I knew was that I couldn’t remain at an employer’s mercy. I was the only source of income in a house of five as we raised three growing boys. The pressure was on. Stress was high.

Project 131
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business.

Software 106
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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Stop. Right. There. Running a program to get your brand more fans or followers on social media is an absolute waste of time, but more importantly, it’s a waste of your money.

Buy 122
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Create a Winning Content Strategy for Your Blog

Social Media Today

You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this yea.

Content 127
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Unmetric joins the Falcon & Cision Family

Unmetric

We’re thrilled to announce that Unmetric has joined the Falcon.io & Cision family. Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. This is great news for customers of both Unmetric and Falcon.

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An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Janet Fouts

I had such a great chat this week with Michael Brenner, author of the brand new release, Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life , and it is on sale now, so you can snag your own copy or buy one for a friend (or better yet, that miserable co-worker or mean boss) and learn how to turn a toxic workplace into a healthier, happier place.

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Back in April, Instagram began a test in which they hid the number of likes. each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. This test expanded. on Instagram in July and began rolling to Facebook in certain regions this September.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Outlines New Election Security Measures in the Lead Up to the 2020 Election

Social Media Today

In the wake of CEO Mark Zuckerberg's defense of Facebook's position on free speech, Facebook has outlined a new set of measures designed to protect against voter manipulation.

Facebook 119
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

There is just over a week left in October, and the kickoff month to Q4 has been a good one so far. Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Here’s what you should know. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count.

Marketing 110
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Top 5 Best Ad Networks for Small Publishers in 2020| Adsense Alternatives

BeingOptimist

Is your Google Adsense approval getting rejected whenever you are applying for it? If yes, then you do not have to worry. Today in this article, I would let you know the 5 best ad networks for small publishers and new bloggers through which you can easily monetize your blog. Also read, Google Adsense Tutorial. Whenever we speak about the best ad networks for bloggers, we think that Google Adsense is the best ad network.

Adsense 107
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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. Here, you can share brand information, get customer feedback, offer support, provide education, and so much more.

Groups 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

Social Media Today

Consistent branding and information is an important element that's often overlooked. Here are some tips on how to maximize your social content through templates.

Template 119
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4 Ways of Funding Your Next Startup

The Realtime Report

4 Ways of Funding Your Next Startup. Launching a new startup is an exciting but difficult time for any entrepreneur. There are numerous funding options open to new businesses today and choosing the right one can present the new entrepreneur with one of their first major dilemmas. Choosing the right funding option is important if your business is going to start on the right foot.

Startup 79
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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. Here, you can share brand information, get customer feedback, offer support, provide education, and so much more.

Groups 87
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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SMT Expert Roundup: The Future of TikTok

Social Media Today

Is TikTok the next big thing in the social media world, or will it flame out like other challengers to Facebook's crown? Here are some thoughts from our SMT Experts.

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6 Tips for Managing a Group Project

The Realtime Report

6 Tips for Managing a Group Project . Assuming a leadership position is both an exciting opportunity, and a daunting challenge –– particularly for professionals who have never managed a team at the office. Indeed, taking the step up from team member to manager is a big one, psychologically speaking. And it can be difficult for employees who are used to handling only their own responsibilities to suddenly take on the ultimate success or failure of a group effort.

Project 70
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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy.

Loyalty 86
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Maria Ross The Empathy Edge on #MindfulSocial

Janet Fouts

Empathy in the workplace? What do we need that for? Ummmm. Everything silly. When we have empathy for our customers we deliver better service. When we show empathy to our co-workers or our employees we can put ourselves in their shoes and better understand the dynamics of any situation. Maria Ross shows us how every business should be embracing empathy and compassion to understand what’s really going on with our customers, our team, and our competitors.

Skills 70
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love

Social Media Today

Coming up with blog post ideas doesn't have to be hard. Here are seven strategies for finding blog topics that will get your audience begging for more.

Strategy 115
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Interviewing: What to Wear to Land the Job

The Realtime Report

Interviewing: What to Wear to Land the Job. What you wear to a job interview can make or break your chances of landing that job. But finding the right interview outfits can feel overwhelming. Keep reading to learn how you should dress for the job you want. Interview Outfits Guide. Before you start planning your outfit, make sure you know what the company’s dress code is.

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Top 15 Veterans Day social media posts

Unmetric

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more. According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. This earned them over 2 million interactions. We’ve seen some great Veterans Day social media posts and campaigns in the past from top brands like Jeep, Under Armour, Harley-Davidson to name a few.

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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

More than two billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.

Sites 78
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Facebook Launches Facebook News, a Dedicated Tab for News Content

Social Media Today

Facebook has launched the first stage of its new dedicated News tab, which will help users find more relevant, trustworthy news content on the platform.

News 115