Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.

No More Likes on Instagram: What the Channel’s Experiment May Mean to Your Social Media Marketing

agora pulse

Instagram likes have always been a way to measure the success of your Instagram posts. Before business accounts were a thing, likes were the only way to know whether people were seeing your content at all. Soon, this metric may be a thing of the past. Instagram is experimenting with hiding the like count from everyone but the creator of the post. Instagram is testing this in Canada. Head of Instagram Adam Mosseri announced the experiment during his keynote at the F8 developers conference.

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers. Ecommerce vendors have one other dimension to consider – shipping and delivery. Let’s take a look at ecommerce delivery, and how to give customers what they really want.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Firebelly Wins Gold In 2019 Muse Creative Awards Competition

Firebelly

Out of more than 2,000 submissions from 42 countries, Firebelly has won Gold recognition in the 2019 Muse Creative Awards competition in the Social Media Campaign category. What are the Muse Creative Awards? The Muse Creative Awards are an international competition for creative professionals from all disciplines, who “help push the evolution of their industry […].

People Are Now Spending More Time on Smartphones Than They Are Watching TV

Social Media Today

A new report has found that mobile consumption has now overtaken TV, an important milestone for digital marketing

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More Trending

Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings. Focus On The (Positive) Reviews.

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How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate yourself about marketing trends before you devise a strategy. Small businesses can seldom afford the services of a marketing professional. However, there is a lot of online guidance you can follow.

Instagram Adds On-Screen Lyrics to Music Stickers

Social Media Today

Instagram has added a new on-screen lyrics option to its music stickers, which could help it fend off rising competition from TikTok

New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Once you have uploaded your video and created your subtitles , you will be faced with many publishing options. If engagement is your primary goal, then doing a live video can get you the best results.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Importance of Targeting and the Role of Media Lists

Meltwater - PR

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

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10 facts you should know about the state of social intelligence

Audiense

During the first quarter of 2019, our friends and colleagues from The Social Intelligence Lab developed a global survey among social intelligence professionals to establish what is The State of Social Intelligence in 2019. This study shows, for example, that 43% of organisations consider it a priority to invest in internal staff over the next 12 months to improve their social intelligence capabilities. Audience Intelligence

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4 Steps to Help Maximize Your YouTube Marketing Strategy

Social Media Today

Looking to maximize your YouTube marketing efforts? Here are four key strategy tips

Setting Your Social Media Agency up for Success

Socialmedia.biz

Social media has become a crucial tool for businesses. You need to use it for your business to be successful because that’s where customers spend most of their time. With almost 3.5 billion people on social media, it pays to be active on social media platforms by connecting with fans and potential customers. If you are not proactive on the main platforms, your agency is missing out on an audience that would have connected with you.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer.

5 Branding Tips for Your Online Business

The Realtime Report

5 Branding Tips for Your Online Business. According to Forbes , “brands outlive products.” ” Rightly so, in today’s digital age, it’s easy to recognize brands and see their pervasive nature and the need to get your own business branding spot-on. The question is, how is this accomplished? We’re making it simple for those starting their own online business. Here are 5 branding tips to get you started and make sure your branding is on par.

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Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads

Social Media Today

Instagram has officially announced the launch of Branded Content Ads, which will enable businesses to maximize influencer partnerships

How the Instagram Algorithm Works

yMarketingMatters

I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA).

Should You Switch to an Instagram Business Profile?

Later

If you’re serious about growing on Instagram, you need to start thinking about making the move to an Instagram business profile, or even the new Instagram creator profile. For businesses, a personal account often falls short when it comes to building your brand online. But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand.

The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019

Social Media Today

Chatbots are becoming a much more significant consideration on Facebook Messenger, and these tips will help you maximize your chatbot efforts

How the Instagram Algorithm Works in 2019

yMarketingMatters

I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

CCPA Quick Facts for Marketing

Oktopost

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information.

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10 Hacks to Save Time on Instagram

Later

Looking to be more productive and save time on Instagram? . When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following. And the good news is that it doesn’t need to take up a ton of time to get right!

LinkedIn Announces New Ad Research and Insights Series to Help Marketers

Social Media Today

LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools

Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform. Starting from today, when Hootsuite’s Impact, Enterprise, and Business Plan customers click on Analytics, the option to add Unmetric’s competitive intelligence will be offered.

Introducing a New Way to Partner with Our Clients

Meltwater

Meltwater is a global company with 55 offices around the world. We are interested in supporting and partnering with our clients on a local level. From sourcing hyper-local editorial and… Read More >>>. News Product Development

How to Share Influencer Posts as Branded Content Ads on Instagram

Later

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Announced on Tuesday, the new feature allows businesses to promote organic posts from influencers as feed ads within the app. .

4 Effective Social Media Lead Generation Techniques

Social Media Today

Building a social following is one thing, but converting that audience into actual leads is the next key step

Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Social media was abuzz last month with a lot of drama. On the one end, Alabama’s vote to implement strict anti-abortion measures in the state prompted a public outcry, with various brands, celebrities, and everyday Twitter user alike pitching in. On the other polar opposite end, gummy vitamins broke the internet. We kid you not. The feud between celebrity beauty vloggers, Tati Westbrook and James Charles, was trending for quite a few days last month.

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How Brands Can Adapt to an Audio-First World

Likeable

Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves. On a recent episode of my All the Social Ladies podcast, Lapic shared with me her thoughts on how our increasingly audio-first world will impact brand marketing. As of October 2018, 21 percent of U.S. internet users owned a smart speaker.

Best time to post on LinkedIn

Quintly

Whether you’re doing social media for a B2C or B2B company, or are eager to build your personal brand, you can’t ignore LinkedIn with its over 250 million active users nowadays. LinkedIn Analytics

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