Sprout Social
JUNE 5, 2019
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.
agora pulse
JUNE 7, 2019
Instagram likes have always been a way to measure the success of your Instagram posts. Before business accounts were a thing, likes were the only way to know whether people were seeing your content at all. Soon, this metric may be a thing of the past. Instagram is experimenting with hiding the like count from everyone but the creator of the post. Instagram is testing this in Canada.
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Webbiquity SMM
JUNE 6, 2019
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.
The Realtime Report
JUNE 3, 2019
Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers. Ecommerce vendors have one other dimension to consider – shipping and delivery.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Firebelly
JUNE 6, 2019
Out of more than 2,000 submissions from 42 countries, Firebelly has won Gold recognition in the 2019 Muse Creative Awards competition in the Social Media Campaign category. What are the Muse Creative Awards? The Muse Creative Awards are an international competition for creative professionals from all disciplines, who “help push the evolution of their industry […].
Social Media Strategies Summit
JUNE 7, 2019
For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 2, 2019
New research shows that the rising amount of content is having an impact on the amount of content 'touches' required to convert a customer. Here's what that means for marketers.
The Realtime Report
JUNE 4, 2019
Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
agora pulse
JUNE 4, 2019
Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Once you have uploaded your video and created your subtitles , you will be faced with many publishing options. If engagement is your primary goal, then doing a live video can get you the best results.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JUNE 7, 2019
Facebook has released its new 'Facebook Avatars' Bitmoji-style option to users in Australia. Here's how it works, and how it looks in the app.
The Realtime Report
JUNE 6, 2019
10 Key Ways to Repurpose Content for Your Business. Duplicate content gets a bad rap, and it can cause problems in some situations, but that doesn’t mean you shouldn’t re-use your content. By Google’s own admission, nearly a third of the content on the web is duplicated – and they’re okay with that. Instead of duplicating it, find ways to repurpose content so you can compound its effectiveness.
Meltwater
JUNE 2, 2019
Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… Read More >>>.
Audiense
JUNE 6, 2019
During the first quarter of 2019, our friends and colleagues from The Social Intelligence Lab developed a global survey among social intelligence professionals to establish what is The State of Social Intelligence in 2019. This study shows, for example, that 43% of organisations consider it a priority to invest in internal staff over the next 12 months to improve their social intelligence capabilities.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JUNE 5, 2019
LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.
The Social Media Hat
JUNE 3, 2019
Are you looking at the right metrics? Whether it's time of day or hashtags or something else, there is data to help you with Instagram.
Ignite Social Media
JUNE 6, 2019
Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? As social media marketers, we’re constantly trying to keep tabs on what channels are best for reaching our audiences. Twitter, though it has experienced some bumps along the way, is not going anywhere soon.
Waxing UnLyrical
JUNE 4, 2019
Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 4, 2019
If you're making these common LinkedIn mistakes, you're holding yourself back. Here's an overview of the issues - and how to fix them.
The Realtime Report
JUNE 7, 2019
5 Branding Tips for Your Online Business. According to Forbes , “brands outlive products.” Rightly so, in today’s digital age, it’s easy to recognize brands and see their pervasive nature and the need to get your own business branding spot-on. The question is, how is this accomplished? We’re making it simple for those starting their own online business.
Socialmedia.biz
JUNE 5, 2019
Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate yourself about marketing trends before you devise a strategy. Small businesses can seldom afford the services of a marketing professional.
Unmetric
JUNE 5, 2019
What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform. Starting from today, when Hootsuite’s Impact, Enterprise, and Business Plan customers click on Analytics, the option to add Unmetric’s competitive intelligence will be offered.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JUNE 6, 2019
Looking to get a better handle on Instagram? This infographic outlines a range of usage stats and insights to help improve your Insta strategy.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
Ignite Social Media
JUNE 5, 2019
As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while offering opportunities to experience the fun and togeth
Unmetric
JUNE 3, 2019
Social media was abuzz last month with a lot of drama. On the one end, Alabama’s vote to implement strict anti-abortion measures in the state prompted a public outcry, with various brands, celebrities, and everyday Twitter user alike pitching in. On the other polar opposite end, gummy vitamins broke the internet. We kid you not. The feud between celebrity beauty vloggers, Tati Westbrook and James Charles, was trending for quite a few days last month.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JUNE 5, 2019
Chatbots are becoming a much more significant consideration on Facebook Messenger, and these tips will help you maximize your chatbot efforts.
yMarketingMatters
JUNE 5, 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.
Later
JUNE 7, 2019
How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed. It seemed the Instagram algorithm was making it harder than ever to reach target audiences, get more followers, and improve engagement on your posts.
Socially Sorted
JUNE 6, 2019
Looking for July social media ideas? We’ve got them in bucketloads in this post. It’s filled with Social Media Holidays for the month of July. We have social media post ideas, video ideas, GIFs and more for you! Patriotic Glitter by Stephanie Zieber, Shutterstock BY. // Read More. The post 60+ July Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.
Social Media Today
JUNE 5, 2019
Trending video app TikTok is moving fast with its ad offerings, pitching advertisers on interest-based targeting to reach the right segments.
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