Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers.

No More Likes on Instagram: What the Channel’s Experiment May Mean to Your Social Media Marketing

agora pulse

Instagram likes have always been a way to measure the success of your Instagram posts. Before business accounts were a thing, likes were the only way to know whether people were seeing your content at all. Soon, this metric may be a thing of the past.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

B2B 161

Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers.

Price 183

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

People Are Now Spending More Time on Smartphones Than They Are Watching TV

Social Media Today

A new report has found that mobile consumption has now overtaken TV, an important milestone for digital marketing

Mobile 170

New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too.

More Trending

Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business.

Hotels 157

30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

Social Media Today

Looking to get a better handle on Instagram? This infographic outlines a range of usage stats and insights to help improve your Insta strategy

How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others.

How to Build a Well-Rounded Marketing Strategy

Socialmedia.biz

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Key Ways to Repurpose Content for Your Business

The Realtime Report

10 Key Ways to Repurpose Content for Your Business. Duplicate content gets a bad rap, and it can cause problems in some situations, but that doesn’t mean you shouldn’t re-use your content.

Instagram Adds On-Screen Lyrics to Music Stickers

Social Media Today

Instagram has added a new on-screen lyrics option to its music stickers, which could help it fend off rising competition from TikTok

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry!

Is Twitter Dying?

Ignite Social Media

Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How the Instagram Algorithm Works in 2019

yMarketingMatters

I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand.

Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads

Social Media Today

Instagram has officially announced the launch of Branded Content Ads, which will enable businesses to maximize influencer partnerships

Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform.

Setting Your Social Media Agency up for Success

Socialmedia.biz

Social media has become a crucial tool for businesses. You need to use it for your business to be successful because that’s where customers spend most of their time. With almost 3.5

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Branding Tips for Your Online Business

The Realtime Report

5 Branding Tips for Your Online Business. According to Forbes , “brands outlive products.” ” Rightly so, in today’s digital age, it’s easy to recognize brands and see their pervasive nature and the need to get your own business branding spot-on.

Tips 111

50 Types of Social Media Posts to Keep Your Followers Interested [Infographic]

Social Media Today

Need content inspiration? Check out this list of handy social media content prompts

Types 171

The Importance of Targeting and the Role of Media Lists

Meltwater

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

List 112

Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Should I use inbound marketing or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI.

4 Steps to Help Maximize Your YouTube Marketing Strategy

Social Media Today

Looking to maximize your YouTube marketing efforts? Here are four key strategy tips

Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Social media was abuzz last month with a lot of drama. On the one end, Alabama’s vote to implement strict anti-abortion measures in the state prompted a public outcry, with various brands, celebrities, and everyday Twitter user alike pitching in. On the other polar opposite end, gummy vitamins broke the internet. We kid you not. The feud between celebrity beauty vloggers, Tati Westbrook and James Charles, was trending for quite a few days last month.

Meme 89

Introducing a New Way to Partner with Our Clients

Meltwater

Meltwater is a global company with 55 offices around the world. We are interested in supporting and partnering with our clients on a local level. From sourcing hyper-local editorial and… Read More >>>. News Product Development

CCPA Quick Facts for Marketing

Oktopost

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way.

Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm

Social Media Today

Facebook has announced an update to its latest News Feed algorithm change, adding in new factors for Page and Group content

Feed 171

Is Building A Personal Brand Actually Worth It?

Forbes Social Media

If you are the face of your business, building your personal brand will give you the competitive edge you need to stand out. It's critical to gaining authority within your market and earning consumers’ trust

Brands 108

This is How the Instagram Algorithm Works in 2019

Later

How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed.

How Brands Can Adapt to an Audio-First World

Likeable

Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves.

The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019

Social Media Today

Chatbots are becoming a much more significant consideration on Facebook Messenger, and these tips will help you maximize your chatbot efforts